Results 111 to 120 of about 1,732 (193)

Developing a glocalisation strategy:Experiences from Henkel’s product launches in the Middle East and Europe

open access: yes, 2015
The glocalisation strategy strives to achieve the slogan, ‘think globally but act locally’, through dynamic interdependence between headquarters and subsidiaries and/or local intermediaries around the world. Companies following such a strategy coordinate
Schimmelpfennig, Christian   +1 more
core  

On the Dynamics of Glocalisation and Minority Language Conservation in Contemporary Indonesia

open access: yes, 2020
This paper discusses the dynamics of glocalisation in relation to minority language conservation issues in an Indonesian context, focussing on cases in eastern Indonesia. Two inter-related types of glocalisation are distinguished (top-down and bottom-up).
Arka, Wayan
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Hollowing out of the Ukrainian state? Consequences of Ukraine’s pro-European direction

open access: yes, 2008
The central question of this master thesis is: “What is the influence of the pro-European direction of Ukraine on the power of the Ukrainian national state?” This question is answered by first exploring the scientific debate about the role of the ...
Arentsen, Michiel
core   +1 more source

CSR, Glocalisation and Football

open access: yes, 2015
AbstraktNyckelord: Globalisering, Amerikanisering, Europanisering, Glokaliseringoch CSRFörfattare: Tim Nathanael RosellHandledare: Bo Carlsson och Gun NormarkTitel: CSR, Glokalisering och Fotboll – En jämförelse mellan amerikanskoch svensk fotboll.Problem: I den begränsade svenska sport modellen söker klubbar attattrahera sponsorer, skapa intäkter och ...
openaire   +1 more source

Taking Japan seriously again: The cultural economy of glocalisation and self-orientalisation

open access: yes, 2014
Although Japan’s economic presence has declined over the past two decades, the legacy of Japanese cultural-economic contributions to the global process has not been adequately addressed.
Kobayashi, K
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Glocalisation of personal ads - gender identity construction of Malaysian adolescents

open access: yes, 2007
Globalisation and glocalisation of ads are observed to operate at two textual levels. The first level concerns the schematic genre while the second concerns the syntactic structure of personal ads.
PSM
core  

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