Results 61 to 70 of about 1,732 (193)

Linguistics Glocalisation in the Naming of Franchise Menu in Malaysia

Jurnal Bahasa
Research on glocalisation in the fast-food industry has grown considerably within the field of marketing linguistics. However, previous studies have mostly focused on visual elements and general marketing strategies, while the linguistic structure of ...
Tamilhiile Manggai G Mohgan, Sashileya Murugan   +1 more
doaj   +1 more source

More than law‐abiding: A multi‐staged consumer study on brand morality

Psychology &Marketing, Volume 42, Issue 2, Page 600-614, February 2025.
Abstract Today's consumers expect brands to act morally to win their hearts and wallets. Yet, existing marketing literature provides little clarity on what this behavior entails and how it differs from acting ethically. This study aims to clarify these concepts and inspire further research. Our consumer‐centric research adopted a multi‐theory and multi‐
Yunyi Wei, Yuksel Ekinci, Kokho (Jason) Sit   +2 more
wiley   +1 more source

Kas on alust rääkida rahvuslikest subkultuuridest? [PDF]

Mäetagused, 2019
General interpretation of youth subcultures often largely ignores the national element, and in case it is included at all, then only in the framework of local changes in global music or style or cultural and social conflicts.
Aimar Ventsel
doaj   +1 more source

Laying train tracks en route: How institutional education leaders navigate complexity during mandated curriculum change

Medical Education, Volume 58, Issue 12, Page 1528-1535, December 2024.
Abstract Introduction Institutional education leaders serve key roles in leading major curricular change within residency education, yet little is known about how they accomplish these goals on the ground. Change management principles have predominantly been developed and described in the hierarchical context of management science and corporate ...
Herman Tam, Ian Scott
wiley   +1 more source

Cultural conceptualisations in Nigerian Pidgin English proverbs

World Englishes, Volume 43, Issue 3, Page 471-490, September 2024.
Abstract This article explores Nigerian Pidgin English proverbs as a source of cultural conceptualisations that reflect traditional wisdom as well as the modern urban setting of West Africa. A total of 173 proverbs sourced from the BBC News Pidgin's Instagram service were analysed for recurrent lexical keywords and themes (e.g.
Marcus Callies
wiley   +1 more source

Glocalisation: Success Mantra of Globalisation

AIMT Journal of Management, 2013
The concept of glocalization is derived from that of globalization and localization signifies that companies should not only think globally but also act locally while addressing business functionalities including branding, marketing, advertising and product promotion.
null Seema Singh Pundir, null Dr. Mahua Dutta   +1 more
openaire   +1 more source

Glocalisation, Arab Values, and Traditions in Jeem TV Content [PDF]

, 2023
This thesis explores the ways in which Jeem TV negotiates cultural content and values in its programming. It also studies the Hierarchy of Influences at the pan-Arabic children's channel based in Qatar by focusing on its internal policy, and it examines ...
Abdulraheem, Ayah
core   +1 more source

Transliterated multilingualism/globalisation: English disguised in non‐Latin linguistic landscapes as new type of world Englishes?

International Journal of Applied Linguistics, Volume 34, Issue 3, Page 1183-1204, August 2024.
Abstract English has, for historical reasons, risen to global prominence as the unchallenged lingua franca internationally. World Englishes (WE) has, as a result, established itself as a visible line of research, exploring localised/indigenised varieties of English from around the world (e.g.
Chonglong Gu, Syed Abdul Manan
wiley   +1 more source

Artificial islands as a manifestation of glocalisation

Kwartalnik Nauk o Przedsiębiorstwie, 2017
The article is devoted to economic reasons for creation of artificial lands, including artificial islands, and problems related to their functioning. The scientific achievements of economic geography constitute a theoretical basis of the analysis. Economic reasons for constructing artificial islands in particular may, to a large extent, be explained by
Dariusz Cezary Kotlewski, Agnieszka Dudzińska-Jarmolińska   +1 more
openaire   +2 more sources

Standardisation versus adaptation in international marketing of Polish companies operating in foreign markets: The case of Maspex

International Entrepreneurship Review
Objective: The article examines the application of standardisation, adaptation, and glocalisation strategies in international marketing, with Maspex Group serving as a case study.
Paweł Milka, Jakub Garncarz
doaj   +1 more source