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Application of Google Analytics Model for Evaluating the Visibility of Library Web Portals of the Uva Wellassa University, Sri Lanka

Asian Journal of Information Science and Technology, 2021
Google Analytics is the most prevalent page tagging technique to evaluate the visibility of web portals. The study was designed with the purpose of applying google analytics model on the library Web Portals (WP) of the Uva Wellassa University (UWU) which
T. Pratheepan, M. Jayakananthan
semanticscholar   +1 more source

Patterns and Trends in Online Learning Behaviors: Evidence from Google Analytics

International Conference on Teaching, Assessment, and Learning for Engineering, 2021
This study examines six years of Google Analytics collected from a graduate-level, open-access online course with the purpose of understanding the characteristics of the online learners and their learning behaviors.
Ying Chen   +3 more
semanticscholar   +1 more source

Google Search Analytics for Lateral Epicondylitis

HAND, 2023
Background: The use of online search engines for health information is becoming common practice. We analyzed Google search queries to identify the most frequently asked topics and questions related to lateral epicondylitis (“tennis elbow”) and the Web sites provided to address these questions.
Jeremy Dubin   +6 more
openaire   +2 more sources

Eye tracking technology to audit google analytics: Analysing digital consumer shopping journey in fashion m-retail

International Journal of Information Management, 2020
Rapid changes in digital consumer behaviour, influenced by exponential adoption of smartphones, require timely and sophisticated responses from retailers to these consumer needs.
Zofija Tupikovskaja-Omovie, D. Tyler
semanticscholar   +1 more source

Digital Monetization and Google Analytics

2021 International Conference on Computational Intelligence and Knowledge Economy (ICCIKE), 2021
People nowadays spend more time on technology than before. This has paved the path and created new opportunities for monetization by managing Ads on different pages, SDKs and content distribution. Hence Google started providing advertisers with different types of platforms to promote and monetize their products.
Meera Ramadas   +4 more
openaire   +1 more source

A transaction log analysis of EBSCO Discovery Service using Google Analytics: the methodology

Library hi tech, 2020
PurposeThe article presents a methodology that can be used to analyze data from the transaction log of EBSCO Discovery Service searches recorded in Google Analytics.
Rachel K. Fischer   +3 more
semanticscholar   +1 more source

Personas creation using Google Analytics

Marketing Science & Inspirations, 2021
This case study investigates how a marketing persona may be created with the use of data gathered by cookies and with the use of Google Analytics. The data gathered originates from the largest IT e-learning platform VITA. The basis of our research was measurement in the Google Analytics tool and the WooCommerce plug-in within the WordPress content ...
Miroslav Reiter   +2 more
openaire   +1 more source

The Influence of Google Analytics on E-commerce: Enhancing Customer Insights and Business Performance

Journal of business and management studies
This report is prepared for the purpose of sharing google analytics knowledge by incorporating a real time report from an online shopping website called google merchandising store.
MD Rashed Mohaimin
semanticscholar   +1 more source

Learning Analytics with Google Classroom

Proceedings of the 5th International Conference on Technological Ecosystems for Enhancing Multiculturality, 2017
Google Classroom (GC) is gaining momentum in the educational milieu, but its functionalities are limited. Learning analytics applications integrated with GC can help to face these limitations, but to reach this aim, developers need access to the data generated by GC's users.
Alejandra Martínez-Monés   +3 more
openaire   +1 more source

Using Google Analytics to Analyze Users of a Massive Open Online Course

International Conference Information Systems and Computer Science, 2019
At present there are an infinite number of components and resources that can be deployed in the platform of massive open online courses (MOOC). However, user behavior on the platform remains an unknown, and indeed, little research has been conducted into
Marco Yamba-Yugsi   +2 more
semanticscholar   +1 more source

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