Results 251 to 260 of about 755,958 (303)
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The business of government is advertising
Journal of Historical Research in Marketing, 2018PurposeThe purpose of this study is to analyze the increasingly congenial relationship between business and government that developed in the immediate post Second World War period. This study explores the subtle, but systematic, uses of advertising for propaganda purposes to secure American political and commercial world dominance.
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Should the Government Advertise?
Public Opinion Quarterly, 1942Simple as this question may seem, it has proved perplexing to public officials, advertisers, editors, and publishers alike. The nature and effectiveness of the informational and propaganda efforts of the government, the financial future of the advertising profession and of publishing enterprises, to say nothing of the editorial freedom of the press ...
Chester J. La Roche +4 more
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Government Advertising: A Runaway Engine?
Journal of Advertising, 1979Abstract The rapid growth in recent years of government expenditures for advertising and related activities suggests to the writers that it is time for the American people to consider what constraints, if any, should be placed on government advertising activities.
James J. Mullen, Thomas A. Bowers
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Journal of Advertising, 1972
Abstract The existence of any company that must bridge the gap between production and sales ultimately rests in the hands of the consumer. The quality and quantity of the advertising surrounding a product can gain a stay of execution; but ultimately the public alone, through ignorance of a product's existence, indifference, or dislike, decides that a ...
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Abstract The existence of any company that must bridge the gap between production and sales ultimately rests in the hands of the consumer. The quality and quantity of the advertising surrounding a product can gain a stay of execution; but ultimately the public alone, through ignorance of a product's existence, indifference, or dislike, decides that a ...
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ADVERTISING AND GOVERNMENT INFLUENCES
Communication Research, 1984The past 20 years have seen the growth of two private television systems in Latin America that rank in size just behind the three U.S. commercial networks. One of these TV systems is Mexico's Televisa, and the other is TV Globo in Brazil. The author analyzes how TV Globo grew to its present position of dominance.
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Advertising Local Government in England
Public Opinion Quarterly, 1937For twenty-eight years, as general secretary of the National Association of Local Government Officers, Mr. Hill has had an unusual opportunity to study the evolution of English public opinion in regard to public administration. Mr. Hill holds an M.A. degree from Liverpool University, and is a Commander of the British Empire.
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Government and the Advertising Industry
Journal of Advertising, 1972Abstract This article discusses why business is concerned with the manner in which the Federal Trade Commission develops and announces rules for the market place as well as with the rules themselves. Government must obtain a better understanding of the role of the advertising agency and the practical limitations on its function and authority.
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Investigation of product quality and advertising: Government intervention in advertising
Managerial and Decision EconomicsAbstractWe investigate the joint operations and marketing decisions of a manufacturer under government intervention in advertising. We introduce four possible intervention scenarios: no government intervention, proactive intervention to maximize social welfare, proactive intervention to protect consumer rights, and reactive intervention by imposing ...
Soohoon Park +2 more
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Government Advertising: Information or Propaganda?
1995The Central Office of Information (COI) was and remains the channel for the vast bulk of government publicity expenditure. It was established in 1946 to provide a central government agency for the supply of paid-for publicity material, services and advice.
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