Results 261 to 270 of about 755,958 (303)

Local Government Referenda and Paid Advertising

Journalism Quarterly, 1966
A survey of 11 5 American and Canadian cities' oficials assesses the attitudes toward and uses of paid advertising campaigns in local referenda issues. Many governments have deprived themselves of the tool.
openaire   +1 more source

Content Analysis of Government Advertising - Focusing on Classification System and Differences Related to Advertisers and Advertising Purposes -

Advertising Research, 2017
본 연구는 2014년 4분기부터 2016년 3분기까지 국내 TV와 인쇄 매체를 통해 집행된 총 327편의 정부 광고를 대상으로 그 내용을 분석한 것이다. 본 연구에서는 정부 광고의 기존 분류 체계가 지닌 문제점을 확인하였고, 이를 개선하는 새로운 분류방식으로 정부 광고의 유형, 광고의 주제, 그리고 광고의 목적에 따른 분류 체계를 제안하였다. 특히 광고의 목적은 향후 정부 광고의 효과 측정과 연계될 수 있는 유용한 분류 기준으로 활용 가능성이 높을 것이다.
Heejun Lee, Chang-Hoan Cho, Byoung Hee Kim, Youngkon Sohn, Yeon-Jin Kim   +4 more
openaire   +1 more source

Government as Promoter and Subsidizer of Advertising

1976
The author points out that government subsidies in advertising can also mean more government control on those organizations that accept the subsidies.
openaire   +2 more sources

[Governance of drug advertising control: assessment of misleading advertising penalties].

Revue d'epidemiologie et de sante publique, 2013
Loyal promotion of the pharmaceutical industry has been challenged by stakeholders. Drug advertising is the easiest point to assess. Based on the agency theory, our objective was to describe the governance of advertising control when it was misleading and the terms of penalties within the framework of the contradictory process between the industry and ...
openaire   +1 more source

Impact of government subsidy on the optimal R&D and advertising investment in the cooperative supply chain of new energy vehicles

Energy Policy, 2022
Yue-Jun Zhang, Bin Su
exaly  

Government policies toward advertising in China (1979-1989)

Gazette (Leiden, Netherlands), 1991
The evolution of Chinese government policies toward advertising (1979-1989) and the issues involved, are examined by analyzing documents published inside and outside China. The study demonstrates the historical background, social environment, and rapid growth of advertising in China.
openaire   +1 more source

Influence government: Exploring practices, ethics, and power in the use of targeted advertising by the UK state

Big Data and Society, 2022
Ben Collier
exaly  

Principles Governing Advertising

Journal of Obstetric, Gynecologic & Neonatal Nursing, 1999
openaire   +1 more source

Partisan Advertising by Incumbent Governments

Manitoba Law Journal, 2008
Bryan Schwartz, Andrew Buck
openaire   +1 more source

Customer of last resort? The Swedish advertising industry and the government from World War II to the end of the Cold War

Business History, 2021
Erik Lakomaa
exaly