Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley +1 more source
ABSTRACT Backgrounds Accurate stent positioning in aorto‐ostial lesions remains challenging due to complex three‐dimensional anatomy, lack of optimal fluoroscopic projections, and high rates of geographic miss. Stent overhang impairs guide catheter re‐engagement and complicates future revascularization.
Gregor Leibundgut +7 more
wiley +1 more source
Introducing Compassionate Care to Undergraduate Health Science Students and Evaluating Its Implementation: A Pilot Study. [PDF]
Rigatos S +5 more
europepmc +1 more source
Ultra‐High‐Efficiency On‐Chip CO2 Conversion by Nanosecond Self‐Pulsing Micro‐Plasma Devices
A micro‐plasma chip with sub‐10‐μm electrode gaps is introduced for efficient CO2‐to‐CO conversion. The device self‐converts a DC power supply into nanosecond pulses, producing field‐emission electrons that vibrationally excite CO2, driving dissociation via the ladder‐climbing mechanism. A scaled‐up chip array achieves 30% single‐pass conversion and 50%
Guangyu Sun +5 more
wiley +1 more source
Rare uniparental lineages reveal external ancestries in the gene pool of the Italian linguistic enclave of Grecìa Salentina. [PDF]
Menato F +15 more
europepmc +1 more source
Translation, Cultural Adaptation, and Psychometric Validation of the Iranian Version of the Eating Behavior Assessment Questionnaire for Obesity (EBA-O) in Adults with Obesity and Overweight. [PDF]
Mohamadinarab M +9 more
europepmc +1 more source
Strengthening health technology assessment in Greece: industry-identified barriers and recommendations. [PDF]
George P, Eleftheria K, Kostas A.
europepmc +1 more source
Pesticide, Veterinary Medicines, and Microplastics: Bipartite and Tripartite Interactions Drive the Transformation of Albendazole and Pyraclostrobin in Agricultural Soils. [PDF]
Lamprou ER +9 more
europepmc +1 more source

