ABSTRACT The expansion of e‐commerce in the fashion sector has prompted exploration of the factors influencing the intention to purchase through this channel. Drawing on the theory of consumption values, this research examines how the usability of e‐commerce (functional value), together with satisfaction (epistemic value) and consumer happiness ...
Pedro Cuesta‐Valiño +3 more
wiley +1 more source
The 7 C Vaccination Readiness Scale: An Empirical Country Comparison Between Germany and Greece. [PDF]
Teichmann B, Ladas I, Panagiotakos DB.
europepmc +1 more source
Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley +1 more source
Characterization of the Gastric Antrum Microbiome in <i>Helicobacter pylori</i>-Negative Individuals: Insights from a Greek Population Using 16S rRNA Next-Generation Sequencing. [PDF]
Kavvada A +7 more
europepmc +1 more source
Perceived Paternal Acceptance-Rejection, Self-Perception, and Peer Victimization in Preadolescents with and Without Special Educational Needs. [PDF]
Christou AI +3 more
europepmc +1 more source
Attitudinal Profiles Toward Medical Mediation Among Healthcare Professionals: Evidence from a Scenario-Based Survey and Latent Class Analysis. [PDF]
Lioupi O +4 more
europepmc +1 more source
Validation of the Greek Version of the Colorado Learning Difficulties Questionnaire. [PDF]
Fefe EP +10 more
europepmc +1 more source
Risk of Sarcopenia, Anxiety and Depression Among Healthcare Professionals in Disability Care Facilities. [PDF]
Kolovou A +6 more
europepmc +1 more source

