Results 241 to 250 of about 1,402,807 (310)

Influence of E‐Commerce Usability, Consumer Happiness, and Satisfaction on Purchase Intentions in Fashion Retail

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT The expansion of e‐commerce in the fashion sector has prompted exploration of the factors influencing the intention to purchase through this channel. Drawing on the theory of consumption values, this research examines how the usability of e‐commerce (functional value), together with satisfaction (epistemic value) and consumer happiness ...
Pedro Cuesta‐Valiño   +3 more
wiley   +1 more source

Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley   +1 more source

Validation of the Greek Version of the Colorado Learning Difficulties Questionnaire. [PDF]

open access: yesChildren (Basel)
Fefe EP   +10 more
europepmc   +1 more source

Risk of Sarcopenia, Anxiety and Depression Among Healthcare Professionals in Disability Care Facilities. [PDF]

open access: yesJ Frailty Sarcopenia Falls
Kolovou A   +6 more
europepmc   +1 more source

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