Results 281 to 290 of about 545,105 (338)
Child's-eye views of smartphone-based gaming content: objective insights from Aotearoa New Zealand. [PDF]
Gurtner M +4 more
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Turning point in green advertising: Do brands become greener than their consumers?
Anna Kolberg
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Optimal production plan in a production inventory model under the coexistence of both green and regular products: A study on Indian textile industry. [PDF]
Ruidas S, Seikh MR, Nayak PK.
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Exploring probiotic awareness, perceptions, and practices in the Saudi population: a cross-sectional study. [PDF]
Alharbi BF.
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Attitudes toward Government’s Green Living advertising campaign among Chinese youth
Kara Chan, Hao‐Chieh Chang
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Colour effects in green advertising
International Journal of Consumer Studies, 2020AbstractMarketers often use green in marketing communications to signal sustainability, despite the lack of supportive data. This article is a report of two experiments to observe consumer reactions to advertisements that use colour to indicate the environmental friendliness.
Dongjae Lim +3 more
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Media Information Australia, 1990
The need for advertising agencies to adopt 'green' strategies to project that their clients offer environmentally sound products to consumers is emphasised. It is suggested that brown companies, which would be severely affected by the 'Greenie' movement, could alter their practices and also be supported by advertising strategies to present a positive ...
openaire +1 more source
The need for advertising agencies to adopt 'green' strategies to project that their clients offer environmentally sound products to consumers is emphasised. It is suggested that brown companies, which would be severely affected by the 'Greenie' movement, could alter their practices and also be supported by advertising strategies to present a positive ...
openaire +1 more source

