Results 291 to 300 of about 545,105 (338)

Intents of green advertisements

Asia Pacific Journal of Marketing and Logistics, 2017
Purpose The purpose of this paper is to explore intents of green advertisements. Design/methodology/approach Using NVivo, a convenient sample of 237 green print advertisements published between August 2010 and July 2015 in leading Indian newspapers and magazines were content analysed.
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The Role of Green Advertisements in Green Purchase Intention

Kuwait Chapter of Arabian Journal of Business and Management Review, 2014
The present study investigates the role of green advertisements in green purchase intentio n. One of the business domains which has attracted a lot of discussions on environmental is sues is green marketing. Green means the least damage towards the environment. This rese arch is a descriptive-correlational one.
Mozhgan Irandusth, Mohammad Taheri Roozbahani   +1 more
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Advertising and Organization's Green Behavior

2018
Following the development of marketing theory concerning the policies in general, promotional policy has known an impressive development. Today, the practice fields professionals operating with relatively sophisticated notions and concepts, which are fine-tuned and pragmatic in terms of results.
Augustin Constantin Mitu, Daniela Steluta Uta   +1 more
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Green Advertising: Salvation or Oxymoron?

Journal of Advertising, 1995
Abstract The purpose of this paper is to clarify the nature of green advertising, thus demonstrating that the concept is far more complex than the extant marketing literature suggests. Green is characterized here as a two dimensional concept with political (reformism to radicalism) and human positional (anthropocentric to ecocentric) dimensions.
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Green Marketing and Advertising

2007
Abstract It is obvious that notable corporate giants deem it a must to promote corporate images that reflect their environmental awareness and involvement. Today’s world is now facing enormous environmental problems and challenges. Environmental problems caused more than 2,000 people to perish in Europe in 2003 due to a heat wave, while ...
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Green or Sustainable Advertising

Growing awareness of environmental issues has driven a change in the attitudes and behaviors of consumers, who are demanding more sustainable products and services. In this context, green or sustainable advertising emerges as a key tool for companies seeking to communicate their commitment to the environment and attract a public increasingly concerned ...
María Patricia Soroa de Carlos, Javier Saiz Briones   +1 more
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Shades of Green - A Content Analysis of Green Advertising

2015
Corporate social responsibility has been increasingly an important aspect of business management, and as such, firms are engaged in the communication with customers, through advertising, projecting socially-responsible corporate images. This paper reports a content analysis of print magazine advertising in 1987, 1997, and 2007, which reveals that there
David Di Zhang, Marjorie A. Delbaere
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Factors Affecting Skepticism toward Green Advertising

Journal of Advertising, 2012
Abstract Despite the growth of green marketing, there is a shortage of studies on green communication. Thus, this research aims to understand whether consumers who are concerned about the environment conserve resources and have environmentally friendly buying habits and whether they are skeptical about the green communications conveyed by companies ...
Arminda Maria Finisterra do Paço, Rosa Reis   +1 more
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Green Advertising and Green Public Relations as Integration Propaganda

Bulletin of Science, Technology & Society, 2001
When faced with an environmental problem, corporations can either deal with it or merely give the appearance of managing it. The latter is often the case cause the corporation can maintain a positive public image while not actually doing anything to solve the problem.
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Environmental threat appeals in green advertising

International Journal of Advertising, 2014
This study addresses the behavioural effects of cognitive threat appraisal, emotional fear response and perceived coping efficacy in threat appeal based green advertising. While most existing theories attribute fear arousal a secondary role as a moderator of cognitive effects, or consider fear detrimental to persuasion, the proposed framework ...
Patrick Hartmann, Vanessa Apaolaza, Clare D’Souza, Jose M. Barrutia, Carmen Echebarria   +4 more
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