Results 301 to 310 of about 545,105 (338)
Some of the next articles are maybe not open access.
Green Advertising and the Reluctant Consumer
Journal of Advertising, 1995Abstract As ecological concerns evolve and diffuse throughout society, advertisers are interested in developing green (i.e., environmental) messages and are interested in targeting green customer segments. Unfortunately for advertisers, many green consumers have negative attitudes about business, and they often have negative impressions of the ...
George M. Zinkhan, Les Carlson
openaire +1 more source
Journal of Marketing Communications, 2018
This research examined the effects of gender and skepticism toward advertising in general (SKEP) on consumer responses toward green advertising at two levels, generalized green advertising skeptici...
openaire +1 more source
This research examined the effects of gender and skepticism toward advertising in general (SKEP) on consumer responses toward green advertising at two levels, generalized green advertising skeptici...
openaire +1 more source
Green Eco-Seals and Advertising Persuasion
SSRN Electronic Journal, 2012Abstract Although advertisers present assurance or certification cues to burnish their “green” credentials, the impact of such “eco-seals” on persuasion is not well understood. We examine consumer characteristics (environmental concern and brand familiarity) and advertiser-controlled characteristics (the seal and advertising appeal) to understand ...
Barbara A. Bickart, Julie A. Ruth
openaire +1 more source
Driving Forces in Green Advertisements: A Comparison of Green Advertisements in Ten Countries
2022Matthes, Jörg +5 more
openaire +2 more sources
Green Marketing in Healthcare Advertising
The evolving landscape of healthcare marketing, integrating green marketing principles has become crucial for advancing sustainability and ethical practices. The chapter explores the intersection of green marketing and the healthcare sector, emphasizing how sustainable marketing strategies can enhance environmental responsibility and improve ...R. Delecta Jenifer +4 more
openaire +1 more source
Data green advertising, eco-labeling, green awareness, and green purchase intention
Data green advertising, eco-labeling, green awareness, and green purchase intention Sample ...Alamsyah, Doni Purnama +1 more
openaire +1 more source
Green Advertising: Environmental Messages in Le Minerale Mineral Water Advertisements
Kediri Journal of Journalism and Digital Media (KJOURDIA)Until now, waste has been a serious problem for the Indonesian region due to the increasing amount of production. Advertisements are often used as campaign media to influence the public in terms of waste cleanliness, environmental protection and waste recycling.
null Fira Rizqi Agustina +1 more
openaire +1 more source
Green advertising skepticism: A bibliometric analysis
ACADEMICIA: An International Multidisciplinary Research JournalAbstractPurposeThis study seeks to analyse quantitatively historical research trends and propose future directions in the field of consumer's skepticism towards green advertising through bibliometric analysis.MethodologyA bibliometric analysis was conducted on 261 articles sourced from Scopus and Web of Science, following Donthu et al.
Isha Verma, null Gayatri
openaire +1 more source