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How Do Product Positioning and Consumer Knowledge of Green Brands Lead To Purchase Decisions?
Green branding has become a relevant strategy for winning the business competition. However, limited research has been conducted specifically investigating the role of green branding positioning on consumer green brand attitude and brand purchase.
Indah Fatmawati, Nauval Al Amudi
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Green logistics has recently received considerable attention because of its practical benefits to businesses and the environment, particularly in developing countries.
Hien Van Vo, Nguyen Phong Nguyen
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The politics of ‘green’ finance as knowledge contestations [PDF]
Abstract This essay argues for an integrative move in the investigation of the politics of ‘green’ finance. We suggest that approaching the politics of ‘green’ finance in the form of knowledge contestations can bring out complementarities and bridge divides between different levels of analysis and theoretical ...
Matthias Taeger +4 more
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Mapping the knowledge of green consumption: a meta-analysis [PDF]
Green consumption can facilitate sustainable industrial development and improve the overall efficiency of resource utilization. In response to rapid economic development and increasing environmental emissions, it is critical to promote green consumption so that the whole society can move toward sustainable development. This study aims to systematically
Guimei Zhao +5 more
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Understanding Socioeconomic Challenges of Environmental Sustainability through Consumer Awareness, Buying Behaviour and Green Marketing [PDF]
Socioeconomic challenges to environmental sustainability are closely linked to consumer awareness and green buying behavior. The aim of this review paper is to identify the key factors influencing consumer awareness and green buying behavior among Nepali
Dhavindra Rawal, Padam Raj Joshi
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The influence of bath temperature on nano-manufactured PbSe (lead selenide) films was successfully generated by utilizing CBD on the acid solution’s metal surface tool. Pb (NO3)2 was employed as a lead ion source as a precursor, while Na2O4Se was used as
Saka Abel +8 more
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AbstractIncreasing regulatory obligations to adapt and execute environmentally friendly operations make it critical for businesses to pursue strategies that can strengthen their competitive edge in the market. Academics and practitioners alike have recently gravitated toward exploring how knowledge acquisition activities might improve business outcomes.
Sahoo, Saumyaranjan +2 more
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Designing a Green Knowledge Deployment and Implementation Model with an Integrated Approach to Interpretive Structural Modeling and Structural Equation Modeling [PDF]
Purpose: Today, attention to environmental issues by various organizations can affect the life and longevity of an organization and its performance. The purpose of this study is to investigate the factors affecting the establishment of a green knowledge ...
Ali Saffari darberazi +2 more
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Green Self-identity as a Mediating Variable of Green Knowledge and Green Purchase Behavior
Future environmental sustainability is a shared concern of ours. Many of the problems that arise as a result of environmental issues remain unresolved, but they can be solved with community support in the form of public purchase behavior on environmentally friendly products.
Yunita Budi Rahayu Silintowe +1 more
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Within the context of low-carbon development and drawing on the resource-based and dynamic capability theories, this paper provides a conceptual model of the relationship between external knowledge acquisition, green dynamic capability and corporate ...
Ying Guo
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