Results 31 to 40 of about 548,307 (268)
Managing greenness in technology marketing [PDF]
Purpose – Technology product manufacturers and marketers must take into account that customers' awareness and appreciation of the benefits of green technology and products have increased. The purpose of this paper is to determine how technology firms can benefit from green marketing and what pitfalls there are to avoid.Design/methodology/approach ...
Henri Simula +2 more
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Modeling the structural equations of the effects of green management tools on sustainable behavior in the hotel industry [PDF]
The main goal of the current research is to model the structural equations of the impact of senior management's green commitment on environmental performance with the mediating role of green human resource management (a case study of Shahrekord ...
raziyeh moradiDehkordi, Behnam Barrani
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Green Management is a collection of environmental and ecological articles relating to management. The collection is intended to provide students and managers with an overview of the importance of "green" management to business and industry. In particular, it addresses the major questions of green management ?
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Green Insurance: A Roadmap for Executive Management
Anthropogenic climate change is accelerating, and severe and widespread consequences are expected in many areas. Although the insurance sector is not closely associated with any of the sustainability dimensions, expectations may change rapidly. Against this background, we analyze the role of insurers, especially in the property and casualty areas, in ...
Lukas Stricker +3 more
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Impact of Green Human Resource Management on Sustainable Performance [PDF]
The major purpose of Green Human Resource Management is to create a workforce that recognizes, values, and implements green ideas while upholding the company's green goal in the Human Resource Management practice of hiring, selecting, training ...
Aggarwal Madhuri +4 more
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Green management and green technology - Exploring the causal relationship [PDF]
In this paper, we analyze potential endogeneity problems in former econometric studies which regress corporate environmental performance such as green technology activities on green management. Based on evolutionary theory and the resource-based view of the firm, we discuss in the first step that green technology could also influence green management ...
Nogareda, Jazmin Seijas +1 more
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The effect of green management on sustainable marketing orientation in small and medium industrial businesses: the mediating role of social legitimacy [PDF]
Purpose: Based on a resource-based view, businesses have become limited and dependent on ecosystems. Strategy and competitive advantage will be based on the qualities that make economic activities compatible with the environment possible.
Heshmatollah Soroushnia +2 more
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Örgütlerde Yeşil İnsan Kaynakları Yönetimi Uygulamaları: Teorik Bir İnceleme
Küresel rekabetin yarattığı baskı ve tüketicilerin giderek artan çevre bilinci işletmelerin yeşil yönetim felsefesini benimsemeleri konusunda itici güçler olarak karşımıza çıkmaktadır.
Ayla Zehra ONCER
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Green management: the reality of being green in business [PDF]
Green management and going green are not as clear cut and easy as hyped by the general media. While going ecologically green is indeed beneficial and appropriate, the process and procedure of becoming green is anything but easy. Firstly, turning green is largely not a legal requirement, but a voluntary process.
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There has been growing interest in green management practices among practitioners, researchers and regulators in recent years. However, there is limited research that examines the connection between natural environments and human resource management ...
A. Banu Goktan
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