Advertising Media and the Green Environmental Aspect [PDF]
Previous research has shown that consumer trust in advertising is low and continues to diminish. Researchers have also found that a big share of advertising investments is placed in less favorable media which can contribute to consumers’ increasing ...
Rademaker, Claudia A.
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Pengaruh Green Marketing Terhadap Citra Merek Dan Dampaknya Pada Keputusan Pembelian (Survei Pada Mahasiswa Fakultas Ilmu Administrasi 2012/2013 Universitas Brawijaya Yang Melakukan Pembelian Produk Tupperware) [PDF]
, 2016 This research aims to clarify (1) the influence of green marketing to brand image, (2) the influence of green marketing to the purchase decision (3) the influence of brand image to the purchase decision.
Aldoko, D. (Dicky) +2 more
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Advanced Functional Materials, EarlyView.This work explores Li‐substituted P2 layered oxides for Na‐ion batteries by crystallographic and electrochemical studies. The effect of lithium on superstructure orderings, on phase transitions during synthesis and electrochemical cycling and on the interplay of O‐ versus TM‐redox is revealed via various advanced techniques, including semi‐simultaneous
Mingfeng Xu +5 more
wiley +1 more source
An empirical survey: Can green marketing really entice customers to pay more? [PDF]
This research integrated the Social Cognition Theory and the Engel Kollat Blackwell customers’ purchasing model (EKB model) to synthetically discuss the three kinds of possible relations comprising “does negatively entice”, “does possibly entice” and ...
Ming-Yuan Hsieh
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Pengaruh Green Marketing Terhadap Keberlanjutan Lingkungan, Profitabilitas Perusahaan Dan Ekonomi Masyarakat Lokal [PDF]
, 2014 Issues and awareness of resource conservation and the environment must be able to motivate companies to compete in the market place. Conservation and environmental sustainability issues should force companies to adapt the strategic planning process at a ...
Setiaji, Y. (Yudi)
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Advanced Functional Materials, EarlyView.A metal halide perovskite‐based photoanode integrated with a CoNiFe layered double hydroxide (LDH) cocatalyst is reported for selective glucose oxidation reaction (GOR), achieving simultaneous and unassisted photoelectrochemical hydrogen production. This system delivers high photocurrent density, excellent Faradaic efficiency of GOR, and strong techno ...
Shujie Zhou +12 more
wiley +1 more source
Pengaruh Green Marketing Terhadap Keputusan Pembelian Dan Dampaknya Terhadap Loyalitas Pelanggan (Survei Pada Mahasiswa Universitas Brawijaya Malang Pelanggan Teh Kotak), [PDF]
, 2017 This Study aimed to determine: the effect of Green Marketing on Purchase Decision, The offect of Purchase Decision on Customers Loyality, and Green Marketing on customers Loyality.
Khayatin, N. (Nurul) +2 more
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The aesthetic turn in green marketing: Environmental consumer ethics of natural personal care products [PDF]
, 2004 Green consumerism is on the rise in America, but its environmental effects are contested. Does green marketing contribute to the greening of American consciousness, or does it encourage corporate greenwashing? This tenuous ethical position means that eco-
Todd, Anne Marie
core +2 more sources
Laser‐Induced Graphene from Waste Almond Shells
Advanced Functional Materials, EarlyView.Almond shells, an abundant agricultural by‐product, are repurposed to create a fully bioderived almond shell/chitosan composite (ASC) degradable in soil. ASC is converted into laser‐induced graphene (LIG) by laser scribing and proposed as a substrate for transient electronics.
Yulia Steksova +9 more
wiley +1 more source
American Journal of Business Science PhilosophyThis study investigates the relationships between strategic green marketing orientation (SGMO), green innovation, and marketing performance within the manufacturing sector in Saudi Arabia.
Ali Alhijris, Asem Alnasser
doaj +1 more source