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Ten simple rules on how to set up an Innovation Boot Camp for exploitation of research results. [PDF]

open access: yesPLoS Comput Biol
Hollmann S   +7 more
europepmc   +1 more source

The Effect of Green Marketing Strategy on Firm’s Performance in the Context of Developing Country

Journal of Global Marketing, 2023
This study investigated the effect of green marketing strategy on firm performance. To this end, the study involved 380 manufacturing firms and obtained data from marketing/production managers through structured questionnaire.
Girma Tegene Demessie, Amit Shukla
semanticscholar   +1 more source

Green Marketing Strategy as a Sustainable Solution to Tourism Development in Vietnam

Webology, 2021
The study conducted a theoretical review and review of previous studies shows that the research gap is the correlation between social responsibility factors, green marketing strategy, corporate reputation and business performance.
H. Nguyen, Viet Duc Bui
semanticscholar   +1 more source

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