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Prior Research on Green Marketing and Green Marketing Strategy : Critical Analysis
Singaporean Journal of Business Economics and Management Studies, 2016Bilal Mohammad Eneizan +2 more
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2015
This chapter presents the fundamentals of “green” marketing by drawing on traditional marketing theory as well as researchfocused on green marketing context. It discusses five critical areas in green marketing. The first critical area stems from green marketingtheory and practice that examines the logic for reducing the environmental impact of value ...
Mehdi Taghian +2 more
openaire +1 more source
This chapter presents the fundamentals of “green” marketing by drawing on traditional marketing theory as well as researchfocused on green marketing context. It discusses five critical areas in green marketing. The first critical area stems from green marketingtheory and practice that examines the logic for reducing the environmental impact of value ...
Mehdi Taghian +2 more
openaire +1 more source
2014
Within the campus of business ethics and social responsibility, green marketing strategy has become a much discussed issue in today's academic world as well as in the profession. Though corporate greening has gained a widespread recognition, different studies have found the concept still facing much confusion especially on norms of ideal green ...
A. F. Wazir Ahmad +1 more
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Within the campus of business ethics and social responsibility, green marketing strategy has become a much discussed issue in today's academic world as well as in the profession. Though corporate greening has gained a widespread recognition, different studies have found the concept still facing much confusion especially on norms of ideal green ...
A. F. Wazir Ahmad +1 more
openaire +1 more source
Journal of economic and administrative sciences
PurposeThis study examines the dynamic capability and resource-based view theories in the context of the tourism and hospitality industry, examining how the green dynamic capabilities of firms interact with green marketing strategies to influence their ...
Arej Alhemimah +4 more
semanticscholar +1 more source
PurposeThis study examines the dynamic capability and resource-based view theories in the context of the tourism and hospitality industry, examining how the green dynamic capabilities of firms interact with green marketing strategies to influence their ...
Arej Alhemimah +4 more
semanticscholar +1 more source
Journal of Contemporary Marketing Science
PurposeThis paper aimed to test a proposed framework highlighting strategic green marketing initiatives and how they drive new technology implementation towards green corporate performance, underpinned by institutional isomorphism.Design/methodology ...
M. Nyamekye +5 more
semanticscholar +1 more source
PurposeThis paper aimed to test a proposed framework highlighting strategic green marketing initiatives and how they drive new technology implementation towards green corporate performance, underpinned by institutional isomorphism.Design/methodology ...
M. Nyamekye +5 more
semanticscholar +1 more source
Green Marketing: Recent Marketing Strategy in Global Entrepreneur
SSRN Electronic Journal, 2015This paper will attempt to introduce – the term and concept of green marketing; about the importance green marketing; examine some reason that make the organization interested to adopt green marketing philosophy; it also highlight some problems that Organization may face to implement green marketing.
Dr. Mohit Sharma +3 more
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Green Marketing Strategies and Consumer Behavior
2023Marketing has evolved over the years towards sustainability demanding a paradigm shift towards environmentally friendly marketing methods. The paradigm shifted in three phases from ecological, to environmental, and finally sustainable marketing. While green marketing is a component of the environmental phase, the literature study revealed that it is ...
Chenjerai Muchenje +3 more
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Green Marketing Strategies and Marketing Performance
2018Businesses have increasingly paid more attention to the production and marketing of green products. The aim of this study is to establish the marketing mix (4P) strategies that businesses pursuit for their green products and examine the effects of green product, green pricing, green marketing channel and green marketing communication strategies on the ...
Serkan Kılıç, Erkan Özdemir
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Green Marketing: Theory, Practice, and Strategies
Indian Journal of Marketing, 2013Drastic climatic changes and global warming at alarming levels are the important issues faced by mankind in today's world. The knowledge of green marketing is helpful for business organizations, consumers and government in addressing the above-mentioned problems.
P. Kishore Kumar, Byram Anand
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ENVIRONMENTAL AND ECONOMIC STRATEGIES IN GREEN MARKETING
PROBLEMS OF SYSTEMIC APPROACH IN THE ECONOMY, 2023There is growing awareness in the world of the need for a balanced approach to development, which would take into account both economic and environmental aspects. Sustainable development has become a key goal for many modern societies, and one of the most important tools for achieving it is ecological and economic analysis.
Iryna Bilyk +2 more
openaire +1 more source