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Analysis on Green Marketing Strategy of Clothing Firm: Take H&M for Example

MSIE 2019, 2019
With the continuous deterioration of the environment, the governments of all countries have accelerated the pace of civilization construction, and the environmental awareness of the people of all countries has also been improving.
Xue-jie Chen, G. Fang
semanticscholar   +1 more source

Green marketing strategies in india

B-Digest (Journal of Commerce & Management)
Environmental issues are escalating in severity with the rapid progression of globalization. Despite the pervasive impact of environmental challenges on all facets of human activities, only a few academic disciplines have integrated green themes into their literature.
Rani A. Daisy, Juliet Isaac J. Kamala
openaire   +1 more source

Green Marketing Strategies

Green marketing, or sustainable marketing as it is also referred to, is a crucial element of modern business as it encourages the purchases of products that are eco-friendly and the implementation of eco-friendly practices. The following paper offers a brief description of green marketing and its development from a consumer movement to a business ...
Astha Gupta, Jasmine Mariappan, Chitra Krishnan, Amrish Kumar Choubey   +3 more
openaire   +1 more source

Green Marketing Strategy

Green marketing is a phenomenon that has developed particular importance in the modern market. This concept has enabled re-marketing and packaging of existing products. Additionally, the development of green marketing has opened the door to opportunities for companies to co-brand their products into a separate line.
Ibrahim Osman, Mohammed Majeed, Esther Asiedu, Jonas Yomboi, Ebenezer Malcalm   +4 more
openaire   +1 more source

The Role of Green Business Strategy in Enhancing Digital Marketing Strategy for Sustainable Business Intelligence

International Review of Management and Marketing
This study aims to analyze the role of green business strategy in enhancing digital marketing strategy towards SBI in SMEs operating in the digital marketing and technology sectors in Jordan.
Sally Shwawreh, F. Awamleh, Ameen Al Htibat, Abeer Sultan Altarawneh   +3 more
semanticscholar   +1 more source

GREEN MARKETING STRATEGIES FOR SUSTAINABLE MUSEUMS

2021
https://tianjindaxuexuebao.com/details.php?id=DOI:10.17605/OSF.IO ...
openaire   +1 more source

Green Marketing Strategy Adoption by Indian Political Party Brands with Special Emphasis on Marketing Mix

Indian Journal of Marketing, 2023
Parul Yadav, Bhawna Agarwal, Jones Mathew   +2 more
semanticscholar   +1 more source

Digital transformation portrays a play or ploy for brands: exploring the impact of green gamification as a digital marketing strategy

International Marketing Review
PurposeRapid development in modern technologies has led to the transformation of global marketing strategies. Concerned stakeholders are also trying to alter the course of sustainable activities to exploit the marketing opportunities available in the ...
Abaid Ullah Zafar, Aqsa Sajjad, Reeti Agarwal, Grigorios Lamprinakos, M. Yaqub   +4 more
semanticscholar   +1 more source

The Impact of The Green Marketing Mix Strategy on Consumer Purchasing Decisions at KFC Fast Food Restaurants

Siber Journal of Advanced Multidisciplinary
This study focuses on how implementing a green marketing mix strategy can influence consumer purchasing intentions. The green marketing mix strategy involves using environmentally friendly concepts in every element of the marketing mix, which includes ...
Muhamad Al, Faruq Abdullah, Achmad Tarmizi   +2 more
semanticscholar   +1 more source

Harnessing green purchase intention of generation Z consumers through green marketing strategies

Business Strategy & Development
Drawing on value‐belief‐norm theory and the theory of planned behavior, this study examines the gap between the application of green marketing strategies and their effectiveness in harnessing green purchase intentions through green attitudes and the use ...
F. Aldaihani, Md Asadul Islam, Seyed Ghasem Saatchi, Md Anamul Haque   +3 more
semanticscholar   +1 more source