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Journal of Promotion Management
As consumers prioritize environmental issues and sustainable development, using green elements in marketing strategy has become valuable. This research examines how the 7Ps green marketing mix influences customer commitment and willingness to pay a ...
Khoi Minh Nguyen +6 more
semanticscholar +1 more source
As consumers prioritize environmental issues and sustainable development, using green elements in marketing strategy has become valuable. This research examines how the 7Ps green marketing mix influences customer commitment and willingness to pay a ...
Khoi Minh Nguyen +6 more
semanticscholar +1 more source
Navigating financial toxicity in patients with cancer: A multidisciplinary management approach
Ca-A Cancer Journal for Clinicians, 2022Grace Li Smith +2 more
exaly
Green Marketing Strategies for Sustainable Fashion
This chapter explores green marketing strategies in sustainable fashion, focusing on consumer behavior, storytelling, transparency, certifications, collaborations, and digital engagement. Insights from Lee highlight social influence and environmental concern in green purchasing.openaire +1 more source
Navigating Green Marketing: Strategies, Benefits, and Challenges
Green marketing (GM) can be viewed as a method of preserving both the environment and a means of ensuring a sustainable future across all sectors. The goal of this chapter is to lay the groundwork for green marketing within the context of this book. Green marketing, in general, helps firms achieve their environmental goals while also attracting and ...Ibrahim Osman +4 more
openaire +1 more source
Selection of a Green Marketing Strategy Using MCDM Under Fuzzy Environment
International Conference on Soft Computing for Problem Solving, 2019Akansha Jain +3 more
semanticscholar +1 more source