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Enhance green purchase intentions
Management Decision, 2012PurposeThe purpose of this study is to develop an original framework to explore the influences of green perceived value and green perceived risk on green purchase intentions and to discuss the mediation role of green trust.Design/methodology/approachThis study applies four original concepts – green perceived value, green perceived risk, green trust ...
Yu‐Shan Chen, Ching‐Hsun Chang
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Analysis of Gap between Green Purchase Intention and Green Purchase Behavior
NIDA Development Journal, 64, 2, 120 ...openaire +1 more source
International Journal of Business and Technology Management
protection. Adopting the Theory of Planned Behavior (TPB) theoretical framework, this research systematically examines the causal pathways underlying environmentally conscious consumption patterns. This study employed a web-based survey methodology targeting active online shoppers, yielding 219 analyzable responses after implementing stringent quality ...
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protection. Adopting the Theory of Planned Behavior (TPB) theoretical framework, this research systematically examines the causal pathways underlying environmentally conscious consumption patterns. This study employed a web-based survey methodology targeting active online shoppers, yielding 219 analyzable responses after implementing stringent quality ...
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Factors Affecting Green Purchase Intention and its Impact on Green Purchase Behavior
This study aims to obtain empirical evidence related to the influence of factors affecting green purchase intention. In addition, this study also examines the effect of green purchase intention on green purchase behavior moderated by willingness to pay. The data analysis method uses Structural Equation Modeling (SEM) AMOS. This research is quantitativeNazmi, Muhamad Ibnu +1 more
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Green Marketing Practices Related to Key Variables of Consumer Purchasing Behavior
Sustainability, 2022Rafael Fernando Rondon Eusebio +1 more
exaly
Green purchasing capabilities and practices towards Firm's triple bottom line in Malaysia
Journal of Cleaner Production, 2021Guoxin Ma +2 more
exaly

