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Enhance green purchase intentions

Management Decision, 2012
PurposeThe purpose of this study is to develop an original framework to explore the influences of green perceived value and green perceived risk on green purchase intentions and to discuss the mediation role of green trust.Design/methodology/approachThis study applies four original concepts – green perceived value, green perceived risk, green trust ...
Yu‐Shan Chen, Ching‐Hsun Chang
openaire   +1 more source

Study on the Driving Mechanisms of Green Purchasing Behavior - Mediation of Green Purchasing Intention

International Journal of Business and Technology Management
protection. Adopting the Theory of Planned Behavior (TPB) theoretical framework, this research systematically examines the causal pathways underlying environmentally conscious consumption patterns. This study employed a web-based survey methodology targeting active online shoppers, yielding 219 analyzable responses after implementing stringent quality ...
openaire   +1 more source

Green capabilities, green purchasing, and triple bottom line performance: Leading toward environmental sustainability

Business Strategy and the Environment, 2023
Syed Abdul Rehman Khan   +2 more
exaly  

Factors Affecting Green Purchase Intention and its Impact on Green Purchase Behavior

This study aims to obtain empirical evidence related to the influence of factors affecting green purchase intention. In addition, this study also examines the effect of green purchase intention on green purchase behavior moderated by willingness to pay. The data analysis method uses Structural Equation Modeling (SEM) AMOS. This research is quantitative
Nazmi, Muhamad Ibnu   +1 more
openaire   +1 more source

Green Marketing Practices Related to Key Variables of Consumer Purchasing Behavior

Sustainability, 2022
Rafael Fernando Rondon Eusebio   +1 more
exaly  

Green Procurement and Purchasing

2017
Joseph Sarkis, Yijie Dou
openaire   +1 more source

Green purchasing capabilities and practices towards Firm's triple bottom line in Malaysia

Journal of Cleaner Production, 2021
Guoxin Ma   +2 more
exaly  

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