Results 241 to 250 of about 16,147,605 (261)

Status Goods and Vertical Line Extensions

Production and Operations Management, 2019
Krista Li
exaly  

The formation of attitudes towards brand extensions: Testing and generalising Aaker and Keller's model

International Journal of Research in Marketing, 1996
Paul A Bottomley, John R Doyle
exaly  

The topology of group extensions of C systems

, 1975
M. Brin
semanticscholar   +1 more source

σσ\varvec{\sigma }-PBW Extensions of Skew Armendariz Rings

Advances in Applied Clifford Algebras, 2017
Armando Reyes, Héctor Suárez
exaly  

Derivations of Skew PBW-Extensions

Communications in Mathematics and Statistics, 2015
Vyacheslav Artamonov
exaly  

Group extensions of Lie groups II

, 1951
G. Hochschild
semanticscholar   +1 more source

Building a multi-category brand: when should distant brand extensions be introduced?

Journal of the Academy of Marketing Science, 2017
Kevin Lane Keller, Jeffrey R. Parker, Donald R Lehmann   +2 more
exaly  

Factors Influencing Successful Brand Extensions

Journal of Marketing Management, 2003
Leif E Hem, Leslie de Chernatony, Nina M Iversen   +2 more
exaly  

Service Process Modularization: Reuse Versus Variation in Service Extensions

Journal of Service Research, 2011
Tuure Tuunanen
exaly  

Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction

Journal of Retailing and Consumer Services, 2017
Colin Jevons, Mauricio Palmeira, Nicolas Pontes   +2 more
exaly