Results 191 to 200 of about 118,307 (295)

Logging In and Staying On: Exploring Immersive Virtual Influencers and How They Drive Consumers' Immersive Time

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This study explores the role of virtual influencers (VIs) as critical touchpoints for enhancing consumers' “Immersive Time (ImT)”—the time spent on virtual reality‐empowered immersive platforms. By blurring the lines between virtual and physical‐world experiences, immersive platforms transform VIs into “Immersive Virtual Influencers (IVIs ...
Henrietta Batinovic   +3 more
wiley   +1 more source

The portrait of Dorian Gray: spontaneous expression of happiness is an invariant kinematic marker. [PDF]

open access: yesFront Psychol
Straulino E   +5 more
europepmc   +1 more source

Online Retail Sales Events: Scale Development and Validation

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Online Retail Sales Events (ORSE) like Amazon's Prime Day have become an extension of physical retail sales events (PRSE), like Black Friday and Boxing Day sales. Despite the growth of ORSE globally, no comprehensive tool has been developed to measure the behavior of consumers who participate in these events, thus limiting empirical ...
Sharon Sutherland   +3 more
wiley   +1 more source

Examining Gender and Cultural Influences on Customer Emotions

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Understanding consumer emotional experiences on e‐commerce platforms is crucial for businesses seeking to enhance customer engagement and personalization. Recent research has demonstrated that these experiences are more intricate and diverse than previously examined, encompassing a wider range of discrete emotions and spanning multiple ...
Vinh Truong
wiley   +1 more source

The Impact of Brand Coolness on the Intention to Purchase Luxury Fashion Brands' NFTs

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT The purpose of this study was to explore the influence of brand coolness on the intention to acquire NFTs within the luxury fashion market. To achieve this purpose, we developed a conceptual model offering a broader perspective regarding consumers' purchase intention of luxury brands' NFTs by including both emotional aspects related to the ...
Ana Sousa   +2 more
wiley   +1 more source

Ethnic Studies Education in Community Colleges as Racial Microaffirmations for Students of Color

open access: yesNew Directions for Community Colleges, EarlyView.
ABSTRACT As Critical Race and Ethnic Studies Scholars, we understand that community colleges can be sites where harm and pain are reproduced for Students of Color. Racial microaggressions, a form of systemic everyday racism, adversely impact the academic experiences of community college Students of Color, producing high pushout and low completion rates.
Tanya J. Gaxiola Serrano   +2 more
wiley   +1 more source

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