Results 81 to 90 of about 237 (95)
Understanding the internationalization process of Havaianas
Tourism & Management Studies, 2010 openaire +1 more source
HAVAIANAS, POR QUE TODO MUNDO USA?: O ESPAÇO SOCIAL DA MARCA E O DESIGN NA CONTEMPORANEIDADE [PDF]
, 2015 openaire +1 more source
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SSRN Electronic Journal, 2015
The challenges for managers and corporate executives have grown so apparent by complexity and dynamics of the modern world or the difficulties of finding, in a timely, response to the competition increasingly fierce. Competition is caused by several factors, among them, China stands out with its model of using manpower at low cost, and high speed with ...
Francisco Rodrigues Gomes, Vico Manas
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The challenges for managers and corporate executives have grown so apparent by complexity and dynamics of the modern world or the difficulties of finding, in a timely, response to the competition increasingly fierce. Competition is caused by several factors, among them, China stands out with its model of using manpower at low cost, and high speed with ...
Francisco Rodrigues Gomes, Vico Manas
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SSRN Electronic Journal, 2012
Portuguese Abstract: O autor desenha um Framework - D.E.I: Difusao de Inovacao, Estrategia e Inovacao - que intenciona contribuir com executivos e profissionais na tarefa de planejar a estrategia de difusao e inovacao de produtos e servicos no mercado.
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Portuguese Abstract: O autor desenha um Framework - D.E.I: Difusao de Inovacao, Estrategia e Inovacao - que intenciona contribuir com executivos e profissionais na tarefa de planejar a estrategia de difusao e inovacao de produtos e servicos no mercado.
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2010
New markets, needs, desires and opportunities seem to appear every day on the global stage. This also means an increase in the number of competitors, technological innovations and new purchase alternatives for the consumer. The conquest of these buyers’ preferences therefore becomes the purpose of many companies, to whom brand starts to be seen as an ...
Silva, Susana Costa +2 more
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New markets, needs, desires and opportunities seem to appear every day on the global stage. This also means an increase in the number of competitors, technological innovations and new purchase alternatives for the consumer. The conquest of these buyers’ preferences therefore becomes the purpose of many companies, to whom brand starts to be seen as an ...
Silva, Susana Costa +2 more
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Havaianas – o impacto do reposicionamento da marca na estratégia de internacionalização da empresa
2012Ref.
Silva, Susana C., Soares, Raquel Reis
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DEPOIS EU É QUE SOU ATRASADA? CONTROLE SOCIAL NO COMERCIAL “AVÓ” DE HAVAIANAS
2021openaire +1 more source
Slang e testo pubblicitario: proposta di traduzione del sito "Havaianas"
L’elaborato propone la traduzione dal portoghese all’italiano del sito brasiliano “Havaianas”, facendo particolare attenzione e rimanendo fedele alla scelta dell’utilizzo degli slang da parte dell’azienda. Lo scopo è quello di fornire una più ampia conoscenza sul mondo della traduzione pubblicitaria, l’impatto che la globalizzazione e la crescita ...openaire +1 more source
Todo mundo usa? : o lugar do ambulante na construção do popular nas Havaianas
São Cristóvão ...openaire +1 more source