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Who Is Talking to the AI Assistants? A Consumer Segmentation Analysis

open access: yesInternational Journal of Consumer Studies, Volume 50, Issue 3, May 2026.
ABSTRACT Conversational AI tools such as ChatGPT, Claude, and Gemini are changing how people seek information, support, and advice; however, users still interact with them in different ways. This study examines consumer heterogeneity in conversational AI engagement through a cluster analysis of 391 North American participants.
Omar H. Fares   +2 more
wiley   +1 more source

Exercise, addiction and motivation: the development of a motivation scale in extreme sports as a sport of challenge with nature. [PDF]

open access: yesFront Psychol
Karakulak İ   +9 more
europepmc   +1 more source

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