The Tasty Side of Numbers: How Vowel Type Influences Taste Perceptions for Numerical Brand Names
Psychology &Marketing, EarlyView.ABSTRACT Numerical brand names are commonly used in food marketing yet underexplored for their sensory impact. Relying on processing fluency theory, across four studies, including an IAT (n = 149), a quantitative and qualitative lexical analysis of professional wine tasting notes (n = 695), an online study (n = 306), and archival consumer wine ratings (
Nathalie Spielmann, Diego Vega
wiley +1 more source
The hedonic expectancy gap: a framework for understanding intention failure in precontemplation. [PDF]
Front PsycholBurge J.
europepmc +1 more source
Loneliness and the Customer Journey: Toward a Framework for Customer Experience Management
Psychology &Marketing, EarlyView.ABSTRACT How can customer experience (CX) frameworks be used to understand and support service firms to mitigate loneliness and social isolation? This paper addresses this question by developing the Lonely Customer Journey, a conceptual framework that uses the Touchpoints‐Context‐Qualities (TCQ) framework (De Keyser et al.
Nina Veflen, Lars Witell, Lars Fuglsang
wiley +1 more source
Modeling the relationship between sensory attributes and liking using generalized additive mixed models: a case study of plant-based meat alternatives. [PDF]
NPJ Sci FoodKim S, Nho JE, Son HI, Kim MA, Kim SJ.
europepmc +1 more source
Psychology &Marketing, EarlyView.ABSTRACT This study addresses the need to understand human engagement with empathic Generative Artificial Intelligence (GenAI) digital companions (DC), as these systems increasingly fulfil social and emotional roles in daily life. Motivated by the rapid adoption of DC technologies and their potential to reshape human–AI relationships, the study applies
Aitor Ezker‐Galech +3 more
wiley +1 more source
, 2018 Housing occupies an important position in the Kenyan psyche along with the concept of home ownership. The residential developments and investments attract both institutional, corporate organizations as well as private individuals. There are indications that the residential market in Nairobi is very active and that most of the valuation firms in Nairobi
openaire +1 more source
Temporal Dynamics of Reward Dysfunction in Psychiatric Disorders: Memory-Derived Value, Incentive Salience, Hedonic Impact, and Value Updating. [PDF]
Biol Psychiatry Glob Open SciZou F, Yang X, Liu C, Li K, Zhang M.
europepmc +1 more source
Consumer Cultural Renaissance: Conceptualisation, Scale Development, and Validation
Psychology &Marketing, EarlyView.ABSTRACT As incessant globalisation leads to the pervasive erosion of traditional Asian culture by Western consumerism, a recent phenomenon has emerged that allures Asian consumers to reconnect with their traditional culture via consumption. We postulate that this behaviour is rooted in a self‐identity, consumer cultural renaissance (CCR), that has not
Richard Lee +3 more
wiley +1 more source
Manufacturing Nostalgia in the Digital Age: A Foreverism Perspective
Psychology &Marketing, EarlyView.ABSTRACT Many scholars argue that we are experiencing the era of “retro”—nostalgia‐driven marketing and consumption phenomena reinforced by digital technologies. However, existing research lacks a critical analysis of nostalgia in contemporary markets and of how digital content, tools, and environments transform retro consumption experiences and alter ...
Dinara Davlembayeva +4 more
wiley +1 more source
Contra-Hedonic Functions of Self-Destructive Behaviors in Adolescents. [PDF]
Int J Eat DisordHart FG +7 more
europepmc +1 more source