Results 41 to 50 of about 149,855 (58)

Managing Global Customers [PDF]

Multinational companies need to manage their relationships with multinational customers in a globally integrated approach. This paper provides a systematic framework for developing and implementing such global customer management programmes. The paper is
Yip, G.S.
core   +1 more source

The influence of AI adoption in customer service and its impact on customer satisfaction levels among Generation Z [PDF]

Adoption of AI chatbot in customer service has become normalized in various industry to enhance business interactions with customers for better efficiency.
Ong, Xin Chian, Tan, Qian Ying
core  

The Relevance of Demographic Similarity and Factuality in Social Influencer Communication Culture – A Comparison Between Hedonic and Utilitarian Conditions

American Business Review
This work identifies differences in the success factors of influencers given consumers’ consumption goals (hedonic vs. utilitarian). Although practitioners have complained about the lack of know-how regarding this issue, research on the topic remains ...
Walter von Mettenheim, Klaus-Peter Wiedmann   +1 more
doaj   +1 more source

Charting the Unknown: First Passage Time Probabilities for Pearson Diffusion Process and Application to Options Risk Management

American Business Review
The first passage time probabilities have applications in many fields, including Finance, Marketing, Economics, Physics, and Statistics. In this paper, we study the first passage time probabilities for a Pearson diffusion process and obtain the lower and
Saswat Patra, Malay Bhattacharyya
doaj   +1 more source

Business Model Innovation as the New Strategy Arena

Journal of Business Models, 2023
A conversation with Joan E. Ricart – Interviewed by Christian Nielsen
Joan E. Ricart
doaj  

“I CAN’T RESIST TIKTOK”: EXPLORING THE INFLUENCE OF CELEBRITY ENDORSEMENT, PARASOCIAL INTERACTION, AND FOMO ON GEN-Z PURCHASE INTENTION

Journal of Management Small and Medium Enterprises (SME's)
This research aimed to examine the influence of celebrity trustworthiness, celebrity attractiveness, parasocial interaction, and fear of missing out (FOMO) on purchase intention among TikTok users in the management student community.
Rizal Boy Oktavian, Rizky Dermawan, Nurkholish Majid   +2 more
doaj   +1 more source

PENGARUH RASIO PROFITABILITAS, LIKUIDITAS, DAN LEVERAGE TERHADAP FINANCIAL DISTRESS PADA PERUSAHAAN SUB INDUSTRI TEKSTIL YANG TERDAFTAR DI BURSA EFEK INDONESIA

Journal of Management Small and Medium Enterprises (SME's)
Financial distress is a condition in which the company experiences financial difficulties before being in a state of bankruptcy. This study aims to obtain empirical evidence on the effect of profitability, liquidity, and leverage ratios on financial ...
Miadiarti Yolanda, Rismansyah Rismansyah, Totok Sudiyanto   +2 more
doaj   +1 more source

Business Intelligence (BI) en dos organizaciones de la industria de autopartes en México

Signos, 2020
La evolución de las TIC y la generación de datos en demasía permiten a la organización tomar decisiones asertivas en función de las necesidades de sus consu-midores, Business Intelligence (BI), implica gestionar de forma más efectiva el
Guillermina Mora
doaj   +1 more source

Determinants of Leadership Style in Business School

Jurnal Manajemen Universitas Bung Hatta
Leadership plays a central role in determining the direction, culture, and performance of an organization. In the context of globalization, an effective leadership style is becoming increasingly important, as leaders need to be able to face the various ...
Agustin Amborowati, Mugi Harsono
doaj   +1 more source

The importance of odours in the workplace: A review [PDF]

, 2018
Bercik, Jakub, Gurčík, Ľubomír, Horská, Elena, Kapustová, Zuzana, Paluchová, Johana   +4 more
core   +1 more source