Hamisított termék vásárlásának kockázata az interneten [PDF]
, 2021 The internet became an indispensable sales channel that expands shopping opportunities beyond the conventional limitations of time and place. This has led to increases in the number of consumers purchasing online, the frequency of online purchases, and ...
Balogh, Zita, Mészáros, Katalin
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Assessing multisensory attributes of malt drinks and consumer purchase decisions in South-Eastern Nigeria [PDF]
Innovative Marketing, 2020 Competition has increased due to the proliferation of different brands of malt drinks in Nigeria. Thus, manufacturers and brand managers of malt drinks need to explore strategic approaches to acquiring and retaining their customers.
John C. Anetoh +4 more
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The role of installers for thermo-technical installations when buying gas boilers [PDF]
Marketing (Beograd. 1991), 2013 This study presents the research of role installers for thermo-technical installations when buying gas boilers in the Serbian market. Considering the fact that installers are significantly different, they are grouped by specific, relevant characteristics.
Jovičić Dragoljub
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External labor migration in the context of marketing research (evidence from Russia) [PDF]
Innovative Marketing, 2019 The answer to the question about the labor migrants attraction economic effect on the national economy of the recipient countries remains uncertain.
Yelena B. Yakovleva +2 more
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Analysis of cultural values of young Saudi citizens towards segmentation of commercial advertisements [PDF]
Innovative Marketing, 2021 Advertisement, being one of the most effective marketing tools, induces customers to purchase their products and encourages them to behave in a certain way.
Sania Khan
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CONSUMER BEHAVIOR IN SPORTS MARKETING IN THE CONTEXT OF FOOTBALL [PDF]
, 2020 This article evaluates the main concepts of Sports Marketing that influences on consumer behavior in the context of football. As it is disputable if sports consumers are unique or not, within researchers and marketers, this article also tries to ...
Khudiyev, Murad, Szabó, Zoltán
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Marketing research into wine consumption determinants in Vojvodina [PDF]
Marketing (Beograd. 1991), 2013 Until a few decades ago, the market of Vojvodina as a segment of the Serbian market played a crucial role in wine production. Wine consumption in the 1970s amounted to thirty litres per capita, whereas forty years later, it has been reduced to about ...
Salai Suzana +2 more
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Top Management Pledge, An Essential Component of Sustainable Manufacturer-Customer Relationships
Journal of Sustainable Marketing, 2022 This study reviews the role of top management commitment in realizing sustainability goals in interfirm and supply chain relationships. Next, the study employs the resource-based view of the firm to implicate top management commitment as a moderator of ...
Umar Burki, Pervin Ersoy
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Három település marketingtevékenységének vizsgálata [PDF]
, 2016 Elemzésem témája három, a dél-alföldi régióban, Csongrád megyében elhelyezkedő település: Domaszék, Csongrád és Szeged. A szekunder kutatásra épülő tanulmány célja a településmarketing szemszögéből megvizsgálni a három települést a marketing 4P ...
Urbánné Treutz, Ágnes
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Journal of Sustainable Marketing, 2022 Despite the proliferation of multifunctional products, survey data suggests that instead of relying on one multifunctional product, consumers now rely on a community of multifunctional products, using them interchangeably to perform similar tasks.
Tamar Makov
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