Internet of Things: How to Avoid Short-Term Errors and Ensure Lasting Adoption
GfK Marketing Intelligence Review, 2018 The pressure of delivering products in hyper-competitive markets often leads developers to ignore basic data management precautions, along with a failure to devote adequate resources to marketing.
Downes Larry
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Analysis of Interbrand, BrandZ and BAV brand valuation methodologies [PDF]
Marketing (Beograd. 1991), 2011 Brand valuation is considered for one of the most significant challenges of not only theory and practice of contemporary marketing, but other disciplines, as well.
Krstić Bojan, Popović Ana
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The flip side of multi-level marketing: A diagnosis of factors leading to the mass uptake of unregulated pyramid schemes in South Africa [PDF]
Innovative Marketing, 2022 This study sought to diagnose the factors leading to the mass uptake of unregulated pyramid schemes in South Africa. The study adopted an exploratory and qualitative research design.
Steven Kayambazinthu Msosa
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An extension of the Expectation Confirmation Model (ECM) to study continuance behavior in using e-Health services [PDF]
Innovative Marketing, 2020 Given the negative utilitarianism and difficulty in maintaining long-term loyalty, hospitals resort to a variety of images that define and redefine their relationship strategies in order to stay patient-centric.
K Anil Kumar, Subhashree Natarajan
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How viewing experience drives moviegoers on over the top platform: Investigating the patronized intention [PDF]
Innovative Marketing, 2022 The emerging market of over the top (OTT) streaming platform has evolved the movie industry to a new challenge. Providing moviegoers with a good viewing experience is critical for success in the highly competitive OTT market.
Christopher Nata +2 more
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Analysis of the characteristics of taxi services as a prerequisite for their improvement [PDF]
Marketing (Beograd. 1991), 2014 The expansion of services sector is the characteristics of modern and developed societies that influence national economy. Therefore, the analysis of services, as a concept and part of marketing is very significant.
Vujić Nenad +2 more
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Journal of Sustainable Marketing, 2020 Corporate philanthropy is one of the most debated topics among scholars for socially responsible firms. This study examines the impact of corporate philanthropy on customer citizenship behavior.
Linart Janbout
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From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing
GfK Marketing Intelligence Review, 2017 Digital transformation has a strong impact on the retail industry. Activities that were once retail sector are moving to online stores, and specialized third parties are taking over physical distribution and payment.
Reinartz Werner, Imschloß Monika
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Journal of Sustainable Marketing, 2020 This study examines the impact of electronic integrated marketing communication (E-IMC) on customer buying intention. Furthermore, it explores the mediation effect of customer trust in the relationship between E-IMC and customer purchase intention ...
Dima Sawaftah
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Impact of innovations on service orientation of employees in the hotel management [PDF]
Marketing (Beograd. 1991), 2019 The characteristics of the hospitality related to the presence of tangible and non-tangible components, mutual interaction and simultaneous provision and use of services, point out the importance of employee service orientation.
Blešić Ivana +4 more
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