Results 21 to 30 of about 13,999 (70)
A Chasm to Cross: From Research to Practice and Back [PDF]
, 2020 Over the past decades we have witnessed an increasing divide between academic research in quantitative marketing and practice. In this address I review potential sources leading to this increased divide as well as solutions that have been suggested in ...
Schwartz-Landsman, V. (Vardit)
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Social media influencers as a predictor of consumer intentions [PDF]
Marketing (Beograd. 1991), 2019 Social media influencers have enabled businesses innovative ways to advertise their products and reach new consumer groups, as they nowadays mainly use influencer recommendations and reviews when forming purchase intentions.
Peković Jelena +2 more
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Motivations and marketing manager age [PDF]
Marketing (Beograd. 1991), 2008 Motivation research up to now perceive managers as a homogeneous group and do not include numerous individual differences. Age differences between people are an important factor which influences their motivation altogether.
Gutić Dragutin, Barbir Vice
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Channels of distribution on tourist market [PDF]
Marketing (Beograd. 1991), 2005 Changes in distribution channels in tourist industry, made as a result of introducing online CRS and Internet, enabled tourist companies offer their products in electronic way to end-users without using agents.
Đelić Tanja A.
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Some important aspects of the relationship between communication satisfaction and job satisfaction [PDF]
Marketing (Beograd. 1991), 2018 The aim of this paper was to provide an insight into some important aspects of the relationship between communication satisfaction (an independent variable) and job satisfaction (a dependent variable).
Milanović Vesna M.
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Analysis of Switzerland culture on the basis of Hofstede's model for the purpose of researching the tourism market [PDF]
Marketing (Beograd. 1991), 2018 Dimensions of national cultures represent universal categories that characterize a particular community. These dimensions point to the differences among the national cultures, while identified differences might further affect the perception and behavior ...
Perčević Katarina +2 more
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Creating the national brand [PDF]
Marketing (Beograd. 1991), 2007 This paperwork explores importance of the brand development for the company as well as the national economy. The brand development in the food industry is long - term management process which engage great amount of human and financial resources.
Davčik Nebojša St., Bulović Verica
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The public perception of the print and electronic newspapers and magazines editions: Case of Serbia [PDF]
Marketing (Beograd. 1991), 2017 Complex research in the field of print and electronic media and relations preference towards them has been non-existent in Serbia, so the paper aims to provide initial guidance in this regard. An instrument (questionnaire) was formulated for the purposes
Perić Nenad +2 more
doaj +1 more source
Influence of basic demographic characteristics of children consumers on family travel purchase [PDF]
Marketing (Beograd. 1991), 2017 During the last two decades, researchers in the field of tourism and marketing direct increasing attention towards the process of making purchasing decisions within the family.
Tomić Slavica, Leković Ksenija
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A challenge of holistic marketing in artistic projects [PDF]
Marketing (Beograd. 1991), 2018 A challenge of holistic marketing approach and strategies in artistic projects is based on the inclusion of internal marketing, integrated marketing, relationship marketing and socially responsible marketing.
Ćorović Bekim, Janičić Radmila
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