Marketing particularities in financial organizations [PDF]
Marketing (Beograd. 1991), 2012 Acceptance of marketing as a business concept in financial organizations, implies that the respective organization adopts the following marketing postulations: value of action capital conclusively depends on the client (value); key goal of marketing ...
Hanić Hasan, Domazet Ivana
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Market size as a determinant of Serbian national competitiveness [PDF]
Marketing (Beograd. 1991), 2016 The main aim of research presented in this paper is to determine how factors related to market size influence national competitiveness of Republic of Serbia.
Stanković Ljiljana, Popović Ana
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Factors driving behavioural intentions: Study of Serbian mobile operator customers [PDF]
Marketing (Beograd. 1991), 2016 The concept of perceived value is increasingly becoming a subject of interest for authors and researchers in the field of services marketing. Perceived value represents a multi-dimensional concept that consists of a number of components. In the conducted
Senić Vladimir, Marinković Veljko
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Sustainable food consumption: A perspective from Generation Z [PDF]
The study involves the examination of consuming sustainable food from the perspective of Gen Z in Malaysia, aiming to promote the adoption of sustainable food practices. The study utilizes the TCV, which encompasses 5 values.
Ang, Eng Chun, Mock, Shao Wen
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Predictive market segmentation model: An application of logistic regression model and CHAID procedure [PDF]
Marketing (Beograd. 1991), 2009 Market segmentation presents one of the key concepts of the modern marketing. The main goal of market segmentation is focused on creating groups (segments) of customers that have similar characteristics, needs, wishes and/or similar behavior regarding ...
Soldić-Aleksić Jasna
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Investigating the effect of servqual dimensions on customer satisfaction among tourists who visited resort hotels in Perak, Malaysia [PDF]
This research applies the SERVQUAL dimensions including tangible, assurance, reliability, responsiveness and empathy to examinate their effect on customer satisfaction towards resort hotels located in Perak, Malaysia.
Lee, Joe Wai Hong, Loh, Wei Hong
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Tržište, 2013 Disguised advertising is a modern marketing instrument that is seeing an increase in Croatian business practice but whose application is prohibited by Croatian law.
Andrea Muškinja, Ivana First Komen
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Moral value affects purchase intention of sustainability clothes: A survey on Selangor’s university students [PDF]
In recent years, the increasing of the awareness about environmental issues has increased consumers' interest in sustainable fashion choices. Among the Malaysia university students particularly those in Selangor, the purchase intention of sustainable ...
Lim, Hao Liang, Soo, Hui Ying
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Tržište, 2014 There has been growing recognition of the importance of creating performance measurement tools for the economic, social and environmental management of micro and small enterprise (MSE). In this context, this study aims to validate an instrument to assess
Martin Hernani Merino +3 more
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Switching intention towards green fashion: An integrated approach using Push-Pull Mooring and Status Quo Bias [PDF]
One of the largest contributions to environmental harm worldwide is the fashion sector, and consumers' strong dependence on conventional fashion makes sustainability issues worse.
Lim, Mei Xuan, Ng, Xuanhan
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