Determinants of intention to use augmented reality (AR) for clothing try-on on mobile shopping apps among Malaysian Gen Z [PDF]
This study investigates the determinant of intention to use augmented reality (AR) for clothing try-on on mobile shopping apps among Malaysian Gen Z by applying an extended model of the Technology Acceptance Model (TAM) as a theoretical framework.
Lin, Siew Ying, Ng, Hui Wen, Ngie, Mi Yi
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Factors in influencing the purchase intention towards skincare products among Malaysian Muslim [PDF]
Skincare products have become essential daily. More people become concerned about the ingredients and the harmful effects when using skincare products. Malay accounts for most of the population in Malaysia, who are generally Muslims.
Lim, Celine Mian Er, Ng, Ke Qing
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Interpretations of the Concept of Sustainability Amongst the UK’s Leading Food and Drink Wholesalers
Tržište, 2016 Purpose – The aim of this paper is to provide an exploratory review of the interpretations of the concept of sustainability amongst the UK’s leading food and drinks wholesalers, as revealed by the sustainability agendas and achievements reported on their
Peter Jones +2 more
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The impact of price competitiveness on market shares [PDF]
Marketing (Beograd. 1991), 2003 During the last few years policy makers in almost all developing countries have been greatly concerned about improving the country's cost competitive position, as price competitiveness has been considered to be a main factor of development in export ...
Strašek Sebastjan
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Impact of gamification in activewear marketing on purchasing intention among Gen-Z in Malaysia [PDF]
This study investigates the impact of gamification in activewear marketing on purchasing intention among Generation Z consumers in Malaysia using the Technology Acceptance Model (TAM) as the theoretical foundation.
Tan, Xiao Wen, Yeak, Hui Ying
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Understanding consumer’s intention to purchase the green product: The role social media marketing [PDF]
The objective for this study is to examine the factors that influencing the green purchase intention. The theory that we adopted is “Theory of planned behaviour” (TPB). Furthermore, Attitude (ATT), Subjective norm (SM) , Perceived behavioural Control(PBC)
Tan, Zijian, Wong, Jia Yie
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How influencer marketing affects Malaysian Gen Z consumer intentions in purchasing fashion and beauty products [PDF]
Nowadays, the number of social media influencers is growing substantially, leading many corporations to employ influencer marketing as a marketing communication method to raise brand awareness, attract customers’ attentions, and enhance public social ...
Tan, Qian Tong, Yeoh, Min Fang
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Purchase intention of Gen Z university students over the tiktok shop facilitated by hyper-personalization [PDF]
This study focuses on investigating the purchase intentions of Generation Z university students in Malaysia towards TikTok Shops, with a focus on the role of hyper-personalization in the Technology Acceptance Model (TAM2). Six variables were investigated,
Koh, Yi Xiang, Lim, Jun Hao
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The role of service marketing mix attributes（7P）towards Malaysian consumers’ purchase decision for lifestyle store [PDF]
The study aims to investigate the role that attributes of the service marketing mix (7Ps) play in shaping the purchasing decisions of Malaysian consumers in lifestyle stores. With the phenomenal speed of growth that has taken place in retailing lifestyle
Chan, Soo Yee, Teh, Zi Ying
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TOWARDS THE CONFIGURATION OF A PROFILE OF THE NEW CONSUMER IN MEXICO
Caderno Profissional de Marketing Unimep, 2017 The present work is a critical analysis of Mexican consumer behavior to date. It is an exploratory-qualitative research, through the technique of qualitative content analysis (Bardin, 1996; Mayring, 2000; Pérez, 1994; Krippendorff, 1990) and based on ...
Emigdio Larios-Gómez +1 more
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