Understanding the motives for using social networks in the function of improving communication with consumers [PDF]
Marketing (Beograd. 1991), 2018 Today, modern communication in the business world cannot be imagined without the use of the Social Networks. They also play an important role in modern marketing activity and are an inevitable tool in modern marketing communication.
Gardašević Jovana +2 more
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The role of credible suppliers and perceived risk in motivating Malaysian Gen-Z to purchase blind boxes [PDF]
The blind box market has gained significant popularity globally, particularly among younger consumers, by leveraging the elements of surprise and novelty. However, in Malaysia, this trend has not achieved the same level of engagement as in other regions.
Chua, Lian Qing, Ngoi, Jun He
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Factors influencing Gen Z's purchase intention towards green cosmetics in Malaysia [PDF]
This study investigates the purchase intentions of Generation Z in Malaysia toward green cosmetics, employing the Theory of Planned behavior (TPB) as the primary framework.
Lee, Nam Shing, Phajan, Magandran
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To determine the relationship between sensory marketing and impulse buying behavior on general merchandises among Generation Z in Malaysia [PDF]
This study employs quantitative research methods to examine the correlation between impulse buying behaviour and sensory marketing in the general retail industry, with a specific emphasis on Generation Z customers.
Law, Sze Yin, Sim, Zhi Wei
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The role of marketing and production in overcoming crisis [PDF]
Marketing (Beograd. 1991), 2009 In this paper a strategic roles of marketing and production have been stressed as an important elements for achieving business success' on a domestic and an international market.
Đorđević Momčilo
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The influence of consumption values on Gen Z’s intention to use smart trolleys in Malaysia [PDF]
This paper aims to examine the degree to which the Theory of Consumption Values (TCV) can explain the intention of Malaysian Generation Z to adopt smart trolleys in the retail environment.
Chew, Ai Shan, Liew, Chooi Mun
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تحقیقات بازار یابی نوین, 2016 Complex and dynamic stores environment causes customers have different perceptions to image and store products. Stores may be active in managing their images in customers mind. Desirable and powerful imagery from the store for customers creates value for
Majid Mohammad Shafiee +2 more
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Investigating Malaysia youth's preferences: long form vs short form product review video when considering high involvement product [PDF]
When purchasing a high-involvement product, which is usually identified by its greater price and great personal significance, careful research and trust are necessary.
Go, Yi Hang
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تحقیقات بازار یابی نوین, 2011 Success in New Product Development projects (NPD) has been a crucial challenge for the past managers and these challenges have encompassed today's managers as well.
Saeed SaeedaArdakani +3 more
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Notebook Positioning by Perceptual Map and Laddering Method
تحقیقات بازار یابی نوین, 2012 The purpose of this applied paper is to determine positioning of laptops by perceptual map and laddering method. Data collection method was survey using questionnaire. First by using the views of computer experts of selected brands, including Sony, Acer,
Mehdi Zaribaf, Nora Shameli
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