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Olive Oil Tourism as a Tool for Sustainable Development: Evidence From Consumer Motivations and Perceptions

open access: yesSustainable Development, EarlyView.
ABSTRACT This study examines olive oil tourism as an experiential form of cultural tourism that enhances extra virgin olive oil (EVOO), olive‐growing heritage, and rural territories. Adopting a demand‐side perspective, it investigates consumers' awareness, motivations, and behavioral intentions related to oleotourism activities. An online survey of 511
Caterina Sciortino   +6 more
wiley   +1 more source

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