Results 191 to 200 of about 3,702,544 (353)

Surprise Marketing

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Surprise marketing, characterized by unexpected tactics such as blind boxes and spontaneous discounts, captivates consumers by sparking curiosity and participation. Despite increasing industry use, scholarly research remains fragmented and limited.
Xin‐Jean Lim   +2 more
wiley   +1 more source

INDUSTRIAL ANALYSIS ON HOSPITAL INDUSTRY

open access: yesGlobal Journal of Commerce & Management Perspective, 2018
openaire   +1 more source

Dual Pathways of Loneliness in the Marketplace: Emotional Attachment, Empowerment, and Evaluations of Brand Warmth and Brand Competence

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Loneliness shapes consumer behavior, yet whether it increases preference for warm or competent brands remains unresolved. We argue that this question cannot be answered without distinguishing who is perceived to be lonely. Individual loneliness, which is a person's subjective experience of social disconnection, activates agency‐restoration ...
Aulona Ulqinaku   +2 more
wiley   +1 more source

Reconstructing Early Human Subsistence in Near Oceania: New Insights From Matenkupkum and Matenbek

open access: yesInternational Journal of Osteoarchaeology, EarlyView.
ABSTRACT The colonization of New Ireland ~44–40,000 years ago represents the earliest evidence of human occupation in Near Oceania. Yet, the precise impacts of climatic changes on subsistence strategies during the Late Pleistocene, Last Glacial Maximum, and Holocene remain poorly understood.
Joëlle den Toom   +3 more
wiley   +1 more source

The role of aesthetics in tourist satisfaction in the Ghanaian hospitality industry. [PDF]

open access: yesHeliyon
Tulasi EE   +4 more
europepmc   +1 more source

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