Results 261 to 270 of about 1,221,026 (295)
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2019
The textbook "Marketing of a hotel enterprise" is intended for university students in the areas of preparation "Hotel service", "Service", "Tourism" - bachelor degree. The textbook examines in detail the essence of hotel marketing, the specifics of marketing hospitality services, marketing strategies of hotel enterprises in the field of product and ...
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The textbook "Marketing of a hotel enterprise" is intended for university students in the areas of preparation "Hotel service", "Service", "Tourism" - bachelor degree. The textbook examines in detail the essence of hotel marketing, the specifics of marketing hospitality services, marketing strategies of hotel enterprises in the field of product and ...
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Gostinichnoe delo (Hotel Business)
This article analyzes the theoretical aspects of the functioning of the hotel enterprise management system, and also examines the methods, functions and principles of hotel enterprise management.
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This article analyzes the theoretical aspects of the functioning of the hotel enterprise management system, and also examines the methods, functions and principles of hotel enterprise management.
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2021
The aim of this study is to investigate the effect of hotel ambience on hotel image and tourist satisfaction. The questionnaire technique, which is a quantitative data collection method, was used. The population of the research consists of tourists coming to the hotel enterprises in Alanya.
USLU, Abdullah, AYSAL, Onur
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The aim of this study is to investigate the effect of hotel ambience on hotel image and tourist satisfaction. The questionnaire technique, which is a quantitative data collection method, was used. The population of the research consists of tourists coming to the hotel enterprises in Alanya.
USLU, Abdullah, AYSAL, Onur
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Use of hotel enterprise labor resources
Gostinichnoe delo (Hotel Business)The article discusses the issue of using the labor resources of a hotel enterprise from the perspective of their influence on the economic efficiency of the enterprise and strengthening its competitiveness in the hotel services market. Based on the analysis of theoretical approaches to the concept of "enterprise labor resources", a new definition of ...
I. V. Dolgova, V. L. Belyy
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Performance Evaluation of Hotel Enterprises in Crete
2017The main purpose of this chapter is to evaluate the financial performance of hotel enterprises in Crete from a Multiple-Criteria Decision Making (MCDM) perspective. Crete is one of the most developed tourist destinations in the Mediterranean basin and the hotel sector plays a major role constituting the main driving power towards economic growth.
Iraklis Karantonis +2 more
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Hotel and Catering Enterprise in Transition
1998This study focuses on the research of nature events, characteristics of tourism companies in transition and market structure, all having surfaced as a result of the recent reposition of macro-economical tourism strategies in Croatia. The subject ol this research is to foresee the method by which tourist service for a tourist company in transition could
Šergo, Zdravko, Tomčić, Zdenko
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Quality Management of the Hotel Enterprises in Ukraine [PDF]
The Problems of Economy, 2011 The paper proposed the establishment of quality management systems of hotel companies, based on the principles of total quality management (TQM). Author has adapted the principles of quality management in hospitality industry activity and develop specific recommendations for the implementation of quality management systems in enterprises of hotel ...
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Features of Digital marketing of a hotel enterprise
Gostinichnoe delo (Hotel Business)Today marketing strategies cannot do without the use of digital technologies, which allow you to reach a wider audience and effectively interact with consumers. Digital technologies in marketing include a wide range of tools, such as social networks, search engines, content marketing, email newsletters, advertising platforms and others.
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The spatial agglomeration productivity premium of hotel and catering enterprises
Cities, 2021Tzung-Cheng Huan, Xinhua Guan
exaly