Critical success factors for implementing robotic process automation in the hotel industry. [PDF]
Sci RepGe Y +4 more
europepmc +1 more source
AI Cracks Jokes: Building Consumer–Brand Closeness Through Machine‐Generated Humor
Psychology &Marketing, EarlyView.ABSTRACT Integrating AI led social cues into service encounters has become a key strategy for humanizing technology. Grounded in Social Penetration Theory, this research examines how AI‐generated humor styles (affiliative vs. self‐defeating) influence consumer brand identification and proposes consumer personality as a key moderator.
Heng Chu +3 more
wiley +1 more source
Understanding the spatial pattern and determinants of Airbnb revenue through a spatial regression approach: Perspective from Indonesian cities. [PDF]
PLoS OneAritenang AF, Shabrina Z.
europepmc +1 more source
The Contextual Autonomy Principle: When and Why Social Service Robots Are Perceived as Ethical
Psychology &Marketing, EarlyView.ABSTRACT As social service robots move into both public and private settings, perceived ethicality becomes a key condition of adoption. We propose that the same robotic capability can acquire different ethical meanings depending on context, governance form, and social presence. Across three studies, we show that restaurant (vs.
Lars Meyer‐Waarden, Julien Cloarec
wiley +1 more source
State of the evidence on economic impacts of smoke-free policies in the tourism sector: A narrative literature review. [PDF]
Tob Induc DisNian Q +6 more
europepmc +1 more source
Psychology &Marketing, EarlyView.ABSTRACT This study introduces the Paradox of Escapism, exploring how the act of escaping reality can evolve from a short‐term avoidance strategy to a mechanism for self‐regulation and enhanced life satisfaction. Employing five rigorous, multimethod investigations, including qualitative interviews and sentiment analysis (Study 1), Structural Equation ...
Thamiris Magalhães de Sousa +3 more
wiley +1 more source
A remote sensing framework for predicting and managing waste generation in tropical highland agroecosystems: case study of land use transitions in cameron highlands, Malaysia. [PDF]
Sci RepHarun SN +6 more
europepmc +1 more source
Conducting Luxury Research: Methodological Foundations and Standards
Psychology &Marketing, EarlyView.ABSTRACT The field of luxury research has grown rapidly in recent years, corresponding to the economic importance of the luxury industry. Despite this, the luxury field lacks established methodological foundations for rigorous luxury research. This is particularly problematic as a core tenet of luxury research is that luxury differs from other sectors ...
Jonas Holmqvist +3 more
wiley +1 more source