Results 191 to 200 of about 3,163 (254)

AI Cracks Jokes: Building Consumer–Brand Closeness Through Machine‐Generated Humor

Psychology &Marketing, EarlyView.
ABSTRACT Integrating AI led social cues into service encounters has become a key strategy for humanizing technology. Grounded in Social Penetration Theory, this research examines how AI‐generated humor styles (affiliative vs. self‐defeating) influence consumer brand identification and proposes consumer personality as a key moderator.
Heng Chu, Chunli Ji, Mingwei Li, Catherine Prentice   +3 more
wiley   +1 more source

State of the evidence on economic impacts of smoke-free policies in the tourism sector: A narrative literature review. [PDF]

Tob Induc Dis
Nian Q, Kennedy RD, Schotte K, Gouda H, Xing E, Kataria S, Welding K.   +6 more
europepmc   +1 more source

The Contextual Autonomy Principle: When and Why Social Service Robots Are Perceived as Ethical

Psychology &Marketing, EarlyView.
ABSTRACT As social service robots move into both public and private settings, perceived ethicality becomes a key condition of adoption. We propose that the same robotic capability can acquire different ethical meanings depending on context, governance form, and social presence. Across three studies, we show that restaurant (vs.
Lars Meyer‐Waarden, Julien Cloarec
wiley   +1 more source

Industry 4.0 Challenging and Opportunities for Hotel Establishments

, 2018
Çelen, Onur, Eren, Ayşe, Eren, Ramazan
openaire   +1 more source

Human-centered digital twins in hospitality: how employee perceptions and system design shape adoption. [PDF]

Front Robot AI
Manzano-Farray D, Segura-Cedres M, Aguiar-Castillo L, Jerez-Jerez M, Perez-Jimenez R.   +4 more
europepmc   +1 more source

Beyond Reality Avoidance: Unraveling the Paradox of Escapism Through Self‐Monitoring and Autonomy Mechanisms for Consumers' Life Satisfaction

Psychology &Marketing, EarlyView.
ABSTRACT This study introduces the Paradox of Escapism, exploring how the act of escaping reality can evolve from a short‐term avoidance strategy to a mechanism for self‐regulation and enhanced life satisfaction. Employing five rigorous, multimethod investigations, including qualitative interviews and sentiment analysis (Study 1), Structural Equation ...
Thamiris Magalhães de Sousa, Flávio Santino Bizarrias, Thelma Valéria Rocha, Larissa Luz Raposo   +3 more
wiley   +1 more source

Evaluation of Food Safety Practices and Microbiological Quality of Street Foods in Marrakech, Morocco. [PDF]

Food Sci Nutr
Kaddouri M, El Alia OA, Zine-Eddine Y, Alqahtani AS, Bouhrim M, Galman A, Boutoial K.   +6 more
europepmc   +1 more source

Conducting Luxury Research: Methodological Foundations and Standards

Psychology &Marketing, EarlyView.
ABSTRACT The field of luxury research has grown rapidly in recent years, corresponding to the economic importance of the luxury industry. Despite this, the luxury field lacks established methodological foundations for rigorous luxury research. This is particularly problematic as a core tenet of luxury research is that luxury differs from other sectors ...
Jonas Holmqvist, George Christodoulides, Anders Gustafsson, Christian Kowalkowski   +3 more
wiley   +1 more source

A remote sensing framework for predicting and managing waste generation in tropical highland agroecosystems: case study of land use transitions in cameron highlands, Malaysia. [PDF]

Sci Rep
Harun SN, Kemarau RA, Mazri M, Damanhuri NA, Hanafiah MM, Noor NM, Alias A.   +6 more
europepmc   +1 more source

The Physical, Emotional, and Autonomous Anthropomorphism of Service Chatbots

Psychology &Marketing, EarlyView.
ABSTRACT Prior research on chatbot anthropomorphism has often treated it as a unidimensional construct, producing inconsistent findings regarding how human‐like design cues shape user responses. This study conceptualizes anthropomorphism as a multidimensional higher‐order perception comprising three distinct forms of anthropomorphic attribution ...
Yangjuan Hu, Fulya Acikgoz, Shubin Yu
wiley   +1 more source