Results 221 to 230 of about 504,094 (358)

The Dynamics of International Marketing: A Case Study of an International Alpine Resort in Hokkaido, Japan

open access: yesThunderbird International Business Review, EarlyView.
ABSTRACT This study examines the dynamics of alpine resorts and their evolution in international marketing. International marketing is a complex process involving different actors across borders. The literature has often examined marketing at specific points in time.
Chihiro Nakayama
wiley   +1 more source

Internal and external effects of quality on competitiveness: Applications for the hotel sector in Spain [PDF]

open access: yes
The aim of this paper is to analyze — from a global perspective — the main relationships existing between service quality and businesses competitiveness. To this end, a simultaneous equations model is presented.
Juan Antonio Campos Soria   +1 more
core  

Financial Volatility Spillovers and Risk Dynamics in Global Tourism: Evidence From Equity and Bond Markets

open access: yesThunderbird International Business Review, EarlyView.
ABSTRACT This study explores the financial volatility and asset interdependence in the global tourism sector by examining spillover dynamics between tourism equities and both green and non‐green financial assets from global stock and bond markets.
Md. Nahiduzzaman   +4 more
wiley   +1 more source

Corporate Social Responsibility and Firm Performance: Investigating the Role of Management Innovation Through Marketing Intensity

open access: yesThunderbird International Business Review, EarlyView.
ABSTRACT This study investigates the relationship between Corporate Social Responsibility (CSR) and firm performance using panel data from 716 Chinese firms listed on the Shanghai and Shenzhen Stock from 2013 to 2019. It further examines the role of management innovation, specifically marketing intensity, in moderating the CSR–financial performance ...
Freeman Brobbey Owusu   +4 more
wiley   +1 more source

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