AI Cracks Jokes: Building Consumer–Brand Closeness Through Machine‐Generated Humor
ABSTRACT Integrating AI led social cues into service encounters has become a key strategy for humanizing technology. Grounded in Social Penetration Theory, this research examines how AI‐generated humor styles (affiliative vs. self‐defeating) influence consumer brand identification and proposes consumer personality as a key moderator.
Heng Chu +3 more
wiley +1 more source
Risk Communication and Infodemic Misframing in <i>Legionella</i> spp. Environmental Surveillance: An Infodemiology Case Study. [PDF]
Papadakis A +7 more
europepmc +1 more source
Improving Affordability and Accessibility for Socially‐Beneficial Services via Government Incentives
ABSTRACT Many socially‐beneficial services, like dental care, suffer from a dual challenge: Low affordability for citizens and long waiting times due to insufficient provider capacity. We model a government's problem of designing subsidy policies to address this issue.
Xiaoyan Zhao, Venus Lo, Stephen Shum
wiley +1 more source
Toward Integrated Care for Neurogastroenterology and Motility Disorders: A Model for Clinical Practice. [PDF]
Veldman FHC +8 more
europepmc +1 more source
Online Rebate Strategy for a Dual‐Channel Supply Chain
ABSTRACT As online shopping channels become ubiquitous, consumers are faced with a vast number of digital purchasing options. To attract more consumers, many e‐shops utilize cashback websites (CWs) to provide online rebates. This study examines a dual‐channel supply chain, in which the manufacturer sells products through both its own online store and a
Peng Xu, Xuan Zhao, Tiaojun Xiao
wiley +1 more source
From image to trust: Cross-national pathways to brand evangelism in hospitality sector. [PDF]
Nghia NC, Duy PK, Truong-Dinh BQ.
europepmc +1 more source
Abstract Game meat contributes to human nutrition, food security and sociocultural practices around the world. Game meat also comes with risks, including overharvesting and zoonotic and food‐borne disease. These may be pronounced where game meat travels along complex value chains from rural to urban areas.
Brock Bersaglio +5 more
wiley +1 more source
A multi-method analysis of employee-driven green service innovation in hotels based on the ability-motivation-opportunity framework. [PDF]
Li Y +5 more
europepmc +1 more source
Building capacity in vector‐borne plant virus research: The CONNECTED Network
Plant viruses spread by insects decimate crop yields globally, causing food security challenges in vulnerable areas, including regions of Africa. Interdisciplinary research is needed to protect future crop supplies. CONNECTED, the Community Network for African Vector‐Borne Plant Viruses, increased research capacity in Central, East, West and Southern ...
Nina F. Ockendon‐Powell +8 more
wiley +1 more source

