Results 111 to 120 of about 125,641 (300)

Why Are Consumers Ambivalent About AI‐Generated Images? The Moderating Role of Commercial Versus Noncommercial Content Type

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Grounded in ambivalence theories, this research examined factors shaping consumer ambivalence toward AI‐generated content and investigated differences between commercial and noncommercial contexts. As a preliminary study, sentiment analysis of Reddit data using a support vector machine (SVM) revealed that most consumer sentiment toward AI ...
Garim Lee, Jinsu Park, Hye‐Young Kim, Divya Manoj   +3 more
wiley   +1 more source

Acercamiento al diseño ambiental en hoteles LEED a través de la comparación visual y verbal de experiencias

ARA: Revista de Investigación en Turismo, 2017
El principal objetivo de este artículo es poner de relieve aquellas acciones que pueden cambiar la experiencia de los clientes durante su estancia a través del diseño. La investigación llevada a cabo escogió hoteles localizados en EE.UU y Europa, con la
Iván Alvarez León
doaj  

Cuadro de mando integral un Océano Azul: Direccionamiento estratégico del turismo cultural de Barranquilla, Colombia

Revista de Ciencias Sociales
El turismo cultural en Barranquilla, Colombia, enfrenta barreras significativas; elevados costos, falta de accesibilidad y carencias en la capacitación del personal, limitando su desarrollo competitivo.
Lilia Mercedes Mendoza Vega, Milagros del Carmen Villasmil Molero, Danilo Enrique Torres Pimiento, Winston Fontalvo Cerpa   +3 more
doaj   +1 more source

La traducción estratégica de páginas web de hoteles: un elemento necesario para la persuasión del cliente [PDF]

, 2014
Las webs de hoteles analizados que ofrecen traducción al español cuentan con un entramado discursivo de estrategias retóricas e interpersonales, que responde a la función persuasiva, necesaria para la captación de clientes.
Suau Jiménez, Francisca
core  

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre, Viviana Carolina Zambrano Rodriguez, Jiayi (Joy) Wang   +2 more
wiley   +1 more source

Propuesta de Anteproyecto Arquitectónico de Centro de Convenciones Cisneros, en el Recinto Universitario Rubén Darío UNAN-Managua.” año 2015, 2016 [PDF]

, 2017
Los centros de convenciones alrededor del mundo se utilizan para llevar a cabo actividades comunales con distintos fines pero siempre con el propósito de juntar a personas en asambleas, conferencias, seminarios o agrupaciones de diferentes caracteres ...
Córdobas Alemán, Orlando José, Díaz Mayorga, Martha Esperanza   +1 more
core  

Sudan at War With Itself: Civilian Devastation in the Civil War

Conflict Resolution Quarterly, EarlyView.
ABSTRACT A civil war is raging in Sudan between the Sudan Armed Forces (SAF) and the Rapid Support Forces (RSF) along with militia groups. Beginning on April 15, 2023, and continuing at least to this writing (October 15, 2025), civilian noncombatants have been subjected to bombings, beatings, torture, shootings, rape, and murder on a large scale. Since
Daniel Rothbart, Bayan Abubakr, Beltina Gjeloshi, Dieter Pfoser   +3 more
wiley   +1 more source

Calidad del servicio: un estudio en hoteles con el modelo SERQVUAL

AiBi Revista de Investigación, Administración e Ingeniería
El estudio tuvo como objetivo analizar la calidad del servicio que los hoteles de Cúcuta ofrecen a turistas. El estudio es de tipo cuantitativo, con un diseño transeccional exploratorio y descriptivo.
Rolando Antonio Eslava-Zapata, Edixon Javier Chacón-Guerrero, Johanna Milena Mogrovejo-Andrade, Alexander Valero-Valencia   +3 more
doaj   +1 more source

Reporting intellectual capital in Spain [PDF]

This study reports on the analysis of annual reports from 14- listed companies in Spain over a five-year period, from 1998 to 2002. Companies in the sample are selected on the basis of their knowledge-based assets and incentives to report on Intellectual
Ester Oliveras, Yulia Kasperskaya
core  

Mapping the Intellectual and Industrial Evolution of Corporate Social Responsibility: A Cross‐Sector Scientometric Analysis Using Main Path and Cluster Methods

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Corporate social responsibility (CSR) has undergone continuous expansion across industries, yet its intellectual evolution and cross‐sectoral linkages remain insufficiently understood. This study provides a comprehensive, data‐driven assessment of CSR's developmental trajectories by analyzing 3314 Web of Science articles using key‐route main ...
Wei‐Hao Su, Chia‐Chia Kuo, Long‐Sheng Chen   +2 more
wiley   +1 more source