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Beyond the Jingle: A Thematic Analysis of Creative Persuasion in Nigerian Telecommunications Advertising

open access: yesMdooter Journal of Communication and Digital Technologies
Background: The study of creative approaches in functional advertising is a key focus for marketing communication scholars, as advertisers constantly work to capture the attention of television's vast audience. This study examined creative approaches in
Augustine Anyasi C. Akaeze
doaj  

Humour styles as a moderator in the stress-health relationship

open access: yes, 2015
M.A. (Psychology) Perceived stress and its relationship with health has received a considerable amount of attention within the field of psychology. Stress can be described as any load or demand brought about by the person-environment interaction that has the potential to elicit negative changes within the individual; resulting in either adaptation to ...
openaire   +1 more source

Depression, anxiety and coping mechanisms among mental healthcare practitioners during COVID-19. [PDF]

open access: yesS Afr J Psychiatr
Stals Y   +4 more
europepmc   +1 more source

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