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Big data for loyalty program management in hypermarket
Proceedings of the 10th International Conference on E-Education, E-Business, E-Management and E-Learning, 2019Loyalty programs lead to a natural split of a firm's customer base into members and nonmembers. To manage both groups effectively, it is essential to know how they concern about, such as services or promotions. This article, set in context of the second hypermarket density in Asia, examines the impact of satisfaction on store patronage and explores ...
Kuan-Yin Lee, Yin-Chiech Hsu
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Gender differences in Taiwan’s hypermarkets
Asia Pacific Journal of Marketing and Logistics, 2016Purpose Hypermarkets face a very competitive environment, as their rivals also include traditional markets, convenient stores and supermarkets. In addition to offering innovative services, hypermarket managers must also pay attention to customer shopping patterns and behaviors in order to gain market share.
Tsung-Sheng Chang, Hsiaoping Yeh
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Antecedents of consumers' time perceptions in a hypermarket retailer
The Service Industries Journal, 2011This study examines the effects of five antecedents on consumers’ time perceptions in a hypermarket environment. Findings indicate that the actual shopping time spent in the store and planned shopping activities significantly influence consumers’ shopping time perceptions, while consumers’ waiting time perceptions are driven by both actual checkout ...
Anić, Ivan-Damir +2 more
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Integrating Hungarian and A* search for indoor navigation of hypermarkets
2017 First International Conference on Latest trends in Electrical Engineering and Computing Technologies (INTELLECT), 2017The proliferation of giant hypermarkets propelled the demand of indoor positioning and navigation system for better customers' shopping experience. A customer that moves around a massive shopping area, for example 500,000-square-foot needs route guidance to search for the desired items and its location.
Syed Faraz +2 more
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Shopping Experience of Hypermarket Shoppers on Weekends
Indian Journal of Marketing, 2016Improving the retail customer shopping experience in hypermarkets, especially in weekends is a key to enhance the performance of retail stores. The present research focused on hypermarket shoppers to measure the customer shopping experiences with different dimensions of customer shopping experiences by establishing a research framework based on 366 ...
Sunil Atulkar, Bikrant Kesari
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Hypermarket retail store efficiency in Portugal
International Journal of Retail & Distribution Management, 2003This paper analyses the efficiency of individual retail stores belonging to a Portuguese multi‐market hypermarket retailing chain, employing data envelopment analysis (DEA). The use of DEA for the analysis of intra‐chain comparative store efficiency can be of value in examining the competitiveness of the chain as a whole.
Carlos Pestana Barros +1 more
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Economic implications of hypermarkets in Britain
European Journal of Marketing, 1972Argues that hypermarkets in the UK may not yield net benefits, as the price savings claimed are unlikely, and the impact of hypermarkets on other parts of the retail system is also considered in the light of continental experience. Discusses the economic justification for hypermarkets, as well as broader questions of the effects of hypermarkets ...
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AIP Conference Proceedings, 2018
Many hypermarkets use in-store promotions as their best retail proposition and marketing strategies to attract more consumers. The study aims to review consumer proneness towards in-store promotions at foreign-based and local-based hypermarkets. In-store promotion is known as marketing or sales promotions at retailer’s location.
Vinooteny A. P. Krisnakumar +5 more
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Many hypermarkets use in-store promotions as their best retail proposition and marketing strategies to attract more consumers. The study aims to review consumer proneness towards in-store promotions at foreign-based and local-based hypermarkets. In-store promotion is known as marketing or sales promotions at retailer’s location.
Vinooteny A. P. Krisnakumar +5 more
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The contribution of structural semiotics to the design of a hypermarket
International Journal of Research in Marketing, 1988During the planning phase of the construction of a new hypermarket, a study was conducted of the discourse of consumers taken from the catchment area of the hypermarket. The author demonstrates how the identification of different types of values ascribed by the consumers to this commercial site was used to help establish zoning and define the interior ...
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2017
This Bachelor Thesis focuses on the determinants of hypermarkets and areas for lean and operational management application. The goal of the thesis is to determine the applicability of lean and operational management tools in hypermarkets. The method of the analyses is the critical case study using the deductive approach.
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This Bachelor Thesis focuses on the determinants of hypermarkets and areas for lean and operational management application. The goal of the thesis is to determine the applicability of lean and operational management tools in hypermarkets. The method of the analyses is the critical case study using the deductive approach.
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