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Multiple Meanings: Shopping and the Cultural Politics of Identity [PDF]

open access: possibleEnvironment and Planning A: Economy and Space, 1995
Many studies of contemporary consumption have tended to reduce a complex and contested process to a momentary and isolated act of purchase. A similar kind of reduction is common in many semiotic analyses of shopping malls and in studies of advertising which assume an audience's readings rather than investigating them empirically.
P Jackson, B Holbrook
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The myriad meanings of cultural identities

International Marketing Review, 2019
Purpose The purpose of this paper is to provide the authors’ response to three commentaries (Batra and Wu, 2019; Papadopoulos, 2019; Westjohn and Magnusson, 2019) on Strizhakova and Coulter (2019), “Consumer cultural identities: local and global cultural identities and measurement implications,” International Marketing Review.
Yuliya Strizhakova, Robin Coulter
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Creating meaning from intersections of career and cultural identity

New Directions for Student Services, 2004
AbstractFor Latino students, career development and planning includes the negotiation of family influences, peer expectations, and challenges as they develop career efficacy in work experiences as undergraduates. The model presented here outlines how students can benefit from a holistic perspective on the intersections of career and cultural identity.
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