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Multiple Meanings: Shopping and the Cultural Politics of Identity [PDF]

open access: possibleEnvironment and Planning A: Economy and Space, 1995
Many studies of contemporary consumption have tended to reduce a complex and contested process to a momentary and isolated act of purchase. A similar kind of reduction is common in many semiotic analyses of shopping malls and in studies of advertising which assume an audience's readings rather than investigating them empirically.
P Jackson, B Holbrook
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The myriad meanings of cultural identities

International Marketing Review, 2019
Purpose The purpose of this paper is to provide the authors’ response to three commentaries (Batra and Wu, 2019; Papadopoulos, 2019; Westjohn and Magnusson, 2019) on Strizhakova and Coulter (2019), “Consumer cultural identities: local and global cultural identities and measurement implications,” International Marketing Review.
Yuliya Strizhakova, Robin Coulter
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Culture and the absurd: the means and meanings of Aboriginal identity in the time of cultural revivalism

Journal of the Royal Anthropological Institute, 2012
This essay proposes that a fundamental arbitrariness and absurdity at the heart of culture becomes visible in times of radical social change. As the Australian nation attempts to celebrate and revive Aboriginal Culture, and institutions call upon culture to remedy Aboriginal ills, Aboriginal traditions are also
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