Identity, meaning & culture - Open Access .click

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Ethics, Identity Politics, and Cultural Meaning in Brand Narratives

In an era of intensified globalization, brands increasingly function as cultural storytellers that circulate meanings, identities, and values across borders. This chapter critically examines how brand narratives intersect with ethics, identity politics, and cultural meaning in globalized markets.
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The cultural powers of the gene — identity, destiny and the social meaning of heredity

1997
The contemporary gene seems, in popular sources, to determine fate, identity and social place. In this paper, I explore how images of heredity and DNA facilitate institutional goals — for employers, schools and county — and how they define individuals as simply DNA writ large. I suggest that DNA functions as the contemporary equivalent of the Christian
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Phraseological means of expressing cultural identity of representatives of English and Ukrainian linguistic cultures

2018
The article considers linguo-cultural aspect of phraseological units as the language “signs” of culture and their role in expressing cultural identity of representatives of American and Ukrainian linguistic cultures. The concepts “family” and “home” which are the main values of all cultures, are shown as the examples of cultural identity representation
Tikan, Y. G., Yarmak, D. О.
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Situated Meanings of “White” as a Cultural Identity

2002
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Culture, religion, ethnicity and the meaning of work: Jews and Muslims in the Israeli context

Culture and Religion, 2011
Moshe Sharabi
exaly

Organizational Culture: Meaning, Discourse, and Identity