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This title brings together the most innovative and important work on implicit contract theory, a key area of research which has developed over the past 20 years. Implicit contract theory is concerned with the workings of the macro-labour market over business cycles and focuses on a series of key questions including, how economists can explain ...
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The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions
Journal of Marketing, 2010exaly
Potential growth areas for implicit theories research
Journal of Consumer Psychology, 2016S Christian Wheeler
exaly

