Results 211 to 220 of about 1,153,181 (253)
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Importance/Performance Analysis
Journal of Ambulatory Care Marketing, 1991A study of customer satisfaction with clinical laboratory service is used as the basis for identifying potential improvements in service and more effectively targeting marketing activities to enhance customer satisfaction. Data on customer satisfaction are used to determine the aspects of service most critical to customers, how well the organization is
D L, Scammon, R, Weiss
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Modified importance‐performance analysis: an application to hospitals
International Journal of Health Care Quality Assurance, 2001This paper seeks to investigate the reasons why, in an increasingly competitive health care milieu, patients choose certain hospitals over others. It introduces the modified importance‐performance analysis technique and presents the method and findings of an empirical study which applied importance‐performance analysis in a health care setting.
Yavas, Ugur, Shemwell, Donald J.
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An Extended Application of Importance-Performance Analysis
Journal of Hospitality & Leisure Marketing, 2001Abstract This study, an application of Importance-Performance Analysis (IPA) to local Mexican restaurants, shows how the original IPA can be extended to identify the strengths and weaknesses of individual restaurants in a competitive target marketplace. A survey was conducted with customers at two restaurants during a seven-day period.
Byeong-Yong Kim, Haemoon Oh
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Revisiting importance–performance analysis
Tourism Management, 2001Abstract As a tool to develop marketing strategies, importance–performance analysis has gained popularity among hospitality and tourism researchers for its simplicity and ease of application. This article revisited several conceptual and methodological issues inherent, but often overlooked, in using the importance–performance analysis framework.
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Rediscovering performance‐importance analysis of products
Journal of Product & Brand Management, 1996Claims that, as an addition to the product manager’s set of tools, performance‐importance analysis can provide insight into customer perceptions. Managers can use a combination of performance perceptions along with importance ratings to understand the relative success of product features.
Charles R. Duke, Andrew S. Mount
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An importance performance analysis of performance dimensions in public hospitals
International Journal of Business Innovation and Research, 2014The purpose of this paper is to understand physicians’ perspectives on performance dimensions in public hospitals in the state of Kerala and to identify critical areas of concern. A survey was conducted in 23 district hospitals using an instrument developed on Likert’s scale. Responses were obtained on the perceived ‘importance’ and actual ‘performance’
K. Ellangovan +2 more
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Expert Systems with Applications, 2012
Importance-performance analysis (IPA) is a decision-support tool used in prioritizing quality improvements of products/services. Recently, back- propagation neural network (BPNN)-based approaches have been proposed to deal with the problem of asymmetric effects in customer satisfaction formation.
Josip Mikulic, Darko Prebezac
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Importance-performance analysis (IPA) is a decision-support tool used in prioritizing quality improvements of products/services. Recently, back- propagation neural network (BPNN)-based approaches have been proposed to deal with the problem of asymmetric effects in customer satisfaction formation.
Josip Mikulic, Darko Prebezac
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A Comparison of Approaches to Importance-Performance Analysis
International Journal of Market Research, 2003Several different approaches have been used to undertake Importance-Performance Analysis (IPA), aka quadrant analysis or gap analysis. This study compares methods across 15 datasets and finds that the traditional 2x2 grid approach can be misleading. Using indirect (e.g.
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Course Experience Evaluation using Importance-Performance Analysis
2019 IEEE Global Engineering Education Conference (EDUCON), 2019Measures of students’ satisfaction are often used for the evaluation of course quality in tertiary education, aiming to improve students achievement and reduce dropout phenomena. In general, students’ satisfaction rates are proportionally related to course quality and students’ achievement.
Ioannis Sitaridis, Fotis Kitsios
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Applying importance-performance analysis to patient safety culture
International Journal of Health Care Quality Assurance, 2015Purpose – The Sexton et al.’s (2006) safety attitudes questionnaire (SAQ) has been widely used to assess staff’s attitudes towards patient safety in healthcare organizations. However, to date there have been few studies that discuss the perceptions of patient safety both from hospital staff and upper management.
Yii-Ching, Lee +5 more
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