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A novel discrimination index of Importance-Performance Analysis model
2011 International Conference on Machine Learning and Cybernetics, 2011Before then, no evaluation scheme can be used to compare any two Importance-Performance Analysis (IPA) models. In this paper, for comparing the performance of some IPA models, a novel evaluation index, called discrimination index, is proposed. Hereafter, using this index we can find the best one among some IPA models.
Hsiang-Chuan Liu +5 more
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Modified Importance-Performance Analysis of E-service Quality
Journal of Electronic Commerce in Organizations, 2017This study develops a comprehensive framework of e-service quality, and measures the e-service quality based on modified importance-performance analysis. Based on 300 consumer surveys of four popular retail websites, this study develops an e-service quality scale derived from previous studies, and compares the importance and performance of e-service ...
Chu Luo, Lei Shen, Han Gao
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Importance-Performance Analysis in Tourism
2022Joseph T. O’Leary, Gyehee Lee
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Extensions and Testing of Importance-Performance Analysis
2015Importance-Performance analysis is a technique for relating the measurement of attribute importance and performance to the development of marketing programs.
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Importance-Performance Analysis of In-Room Technology Amenities in Hotels
2010Given that technology amenities are integral to a hotel stay, the purpose of this study is to evaluate the importance and performance of key in-room technology amenities, new and old. A random sample of 3,000 American travelers was chosen from a national database for this study. There were 534 complete responses with a response rate of 17.8%.
Ekaterina Berezina, Cihan Cobanoglu
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Stratum Representation for Importance-Performance Analysis
2011We propose an extension of Importance Performance Analysis for the comparative analysis of subpopulations, applied to the job satisfaction of graduates of the University of Padua. The analysis is based on the contemporaneous representation of the aspects observed on different subpopulations over the same chart adopted for the whole-population analysis.
FABBRIS, LUIGI, BOCCUZZO, GIOVANNA
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IMPORTANCE AND PERFORMANCE ANALYSIS OF PACKAGING DESIGN
2016In an era of growth and development of business, the business of food and soft drinks is one of the potential sectors and continues to grow. Looking for the opportunity a brand called stereo desserts try to penetrate the ice cream market in Indonesia.
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Modified importance-performance analysis: An exposition and illustration
Services Marketing Quarterly, 1999openaire +2 more sources