Results 101 to 110 of about 313,655 (283)
The Effectiveness of Advertising Matching Purchase Motivation [PDF]
Several authors have proposed frameworks to help advertisers predict and plan advertising effectiveness. Rossiter and Percy's advertising grid (1997) recommends that the ad appeal should match the purchase motivation or attitude base.
Antonides, G., Loef, J., Raaij, W.F. van
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Advanced Functional Materials, EarlyView.This work presents a continuous linear gradient catalyst layer design, a general strategy for improving membrane electrode assemblies across electrochemical devices. Fabricated via a dual‐nozzle spray coating method, the architecture controls the Pt/carbon ratio, ionomer content and ionomer type across the catalyst layer, enhancing proton conduction ...
Shangwei Zhou +15 more
wiley +1 more source
How Troublesome are Stereotypes in International Business? [PDF]
, 1995 Substantial concern has been raised in international business writing that national stereotypes bias perception of employees, customers, and others. That concern is certainly supported by findings in person perception research.
Hack Katz, Jan
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Synthetic Nanobiology Actuated Lipometabolic Cell Factory for Autologous Tumor Immunotherapy
Advanced Functional Materials, EarlyView.FA plays a crucial role in the interaction between tumor cells and the tumor microenvironment, especially for the immune response. A biocatalytic immunoenhancement strategy is developed to boost antitumor immunity by FA metabolic orientation to ceramide. Through the design of this delicate catalytic immunoenhancement strategy, the synthetic nanobiology
Shoujie Zhao +8 more
wiley +1 more source
Psicologia: Reflexão e Crítica, 2006 The current study aimed at establishing to what extent both internal and external motivations to respond without prejudice towards Blacks would correlate with human values.
Valdiney V. Gouveia +4 more
doaj
Digital Making in Educational Projects
Center for Educational Policy Studies Journal, 2019 Digital Making as an Educational Project is an innovative educational experience that has been carried out with students of the Primary Education and Social Education degrees for three consecutive years.
Alejandra Bosco +2 more
doaj +1 more source
The irony of choice in recruitment: when similarity turns recruiters to other candidates [PDF]
, 2018 Across two experimental studies, we examine the influence of similarity perceptions on recruiters’ job fit perceptions of job applicants. In addition, a robustness study extends the effect of similarity by introducing work-related sources of similarity ...
Barragán Díaz, Adrian +2 more
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Advanced Functional Materials, EarlyView.In this study, the preparation techniques for silver‐based gas diffusion electrodes used for the electrochemical reduction of carbon dioxide (eCO2R) are systematically reviewed and compared with respect to their scalability. In addition, physics‐based and data‐driven modeling approaches are discussed, and a perspective is given on how modeling can aid ...
Simon Emken +6 more
wiley +1 more source
Tourist perceptions of factors influencing destination image: a case study of selected Kimberley resorts. [PDF]
African Journal of Hospitality, Tourism and Leisure, 2018 Destination image is the sum of perceptual beliefs, knowledge, affective feeling, and total impression that a visitor holds about a particular destination, and it plays a critical role in determining purchase decisions in the destination-choice process ...
Rene Haarhoff
doaj
Non-Monetary Motivation in the Nonprofit Sector [PDF]
, 2019 The nonprofit industry is currently in a state of flux. With the shifting dynamics of generations entering and leaving the workforce and the high turnover rates of volunteers, there is an increasing need for organizations to adjust current practices to ...
Gulchuk, Brianna
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