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Schema Incongruity: A Framework for Distributing Service Forms of FMCG Brands via a Digital Channel
Journal of Theoretical and Applied Electronic Commerce Research, 2022 This paper reports an extension of schema incongruity theory to a service form of fast-moving consumer goods (FMCG) distributed via a digital platform.
Mathew Parackal +2 more
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What Makes Us Laugh? A Study of Traditional Humor Theories in Jeff Kinney's Diary of a Wimpy Kid: Hard Luck [PDF]
مجلة کلية الاداب جامعة حلوان, 2020 This paper is to examine Jeff Kinney's series Diary of a Wimpy Kid as a new literary genre, which has its own distinctive features. The popularity of the series underlies in its humorous feature which makes it very appealing especially to kids.
Marwa Taher
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The European Journal of Humour Research, 2021 This article will analyse the preconditions of sense of humour for artificial intelligence. Can artificial intelligence have a sense of humour? Is there a difference between human and machine laughter?
Jarno Hietalahti
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The Investigation of Incongruity Appreciation in children’s humor pictorial stories [PDF]
کتابداری و اطلاعرسانی, 2020 Objective: The objective of this present paper is to investigate Incongruity appreciation in pre-school children’s animated and non-animated pictorial humor stories. Methodology: The participants in this study are 100 preschool children aged 4-6.
Sarira Keramati Yazdi +3 more
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Humorous Names in the Light of Incongruity Theory [PDF]
Вопросы ономастики, 2016 The article addresses the humorous function of proper names in the light of incongruity theory. It aims at proving that, although names are often defined as pragmatically “transparent,” they may possess some humorous value due to semantic and pragmatic ...
Mariusz Rutkowski
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Conceptual blending in English and Serbian question-and-answer jokes: cultural transfer issues
The European Journal of Humour Research, 2020 This paper analyzes English and Serbian question-and-answer jokes using the cognitive linguistic theoretical framework of conceptual blending, which relies on mental spaces as cognitive packets of information used to interpret the world around us and ...
Predrag Niketić
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Sexual jokes in Nigerian stand-up comedy
The European Journal of Humour Research, 2023 Nigerian stand-up comic artists explore emerging social, religious, and political issues as materials for comic entertainment within their performance space and community of practice.
Eyo Mensah, Idom Inyabri, Romanus Aboh
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Frontiers in Psychology, 2022 Consumer well-being is a micromarketing concept that emphasizes on contributions of marketing activities in social welfare. The major objective of the current study is to analyze the impact of self-incongruence on brand dissatisfaction, brand hate, and ...
Saman Attiq +4 more
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Affect philosophy meets incongruity: about transformative potentials in comic laughter
The European Journal of Humour Research, 2020 The emergence of philosophical affect theory, sourced substantially in Continental philosophy, has intensified scholarly attention around affective potentials in laughter.
Mark Weeks
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Humor dalam Anime Gekkan Shoujo Nozaki-Kun
Japanese Research on Linguistics, Literature, and Culture, 2019 The purpose of this study was to describe humor based on the theory of incongruity in the 「月刊少女野崎ãã‚“ã€â€ Gekkan Shoujo Nozaki-kun “ anime and categorized based on Graeme Ritchie theory. The data of this study were Nozaki Umetarou’s
Devia Rizka Athaariqaa
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