Results 131 to 140 of about 3,820 (257)
Incongruity in Advertising: A Detailed Examination of Consumer Responses to Background Music in Radio Advertisements and its Effects on Ad-Brand Memorability [PDF]
This thesis examines the use of incongruity in advertisements, with a particular focus on radio advertisements. It explores three main incongruity levels: congruent, moderate, and extreme incongruity.
Khan, Muhammad Ali
core
The Concept of Incongruity ： A Problem in the Theory of Humor
The Concept of Incongruity ： A Problem in the Theory of Humor(InfolibBaker ...
openaire
Why Do Humans Exercise? A Neuro‐Evolutionary Framework for Discretionary Physical Effort
Evolutionary Anthropology: Issues, News, and Reviews, Volume 35, Issue 2, June 2026.ABSTRACT Hominin evolution made physical activity obligatory for survival. Modern environments decoupled effort from ecological returns, generating an evolutionary mismatch that favors energy conservation over voluntary movement. This review distinguishes between subsistence‐based physical activity, the ancestral condition directly coupled to survival,
Miguel Ángel Rodríguez +4 more
wiley +1 more source
Further Arguments against Incongruity Theory
Further Arguments against Incongruity Theory(InfolibBaker ...
openaire
General Psychiatry, Volume 39, Issue 3, June 2026.ABSTRACT Background Major depressive disorder (MDD) is characterised by interhemispheric functional imbalance, yet the neuromodulatory mechanisms underlying its correction remain poorly understood. Repetitive transcranial magnetic stimulation (rTMS) has shown promise in restoring hemispheric balance, but evidence regarding its effects on alpha‐band ...
Yaqun Chen +7 more
wiley +1 more source
Journal of Foot and Ankle Research, Volume 19, Issue 2, June 2026.ABSTRACT Background The role of bone grafting in subtalar joint arthrodesis (SJA) remains controversial. This study aimed to compare clinical and radiographic outcomes of SJA performed with and without bone graft and to evaluate the influence of different graft types on fusion and functional results.
Giovan Giuseppe Mazzella +11 more
wiley +1 more source
Loess Studies in Aotearoa New Zealand
New Zealand Journal of Geology and Geophysics, Volume 69, Issue 2, June 2026.Loess in Aotearoa New Zealand (ANZ) has been studied since its first documented recognition (on Banks Peninsula) in 1878 by Julius von Haast. A decade later, John Hardcastle revealed that southern ANZ loess was both glacial in origin and contained signals of past climates.
Brent V. Alloway +4 more
wiley +1 more source
Several Arguments against Incongruity Theory
Several Arguments against Incongruity Theory(InfolibBaker ...
openaire
Pharmacological Incongruity of Lacosamide in the Management of Delirium Complicated by Ileus
Neuropsychopharmacology Reports, Volume 46, Issue 2, June 2026.Delirium involves neurotransmitter imbalances and disrupted neural networks. Although lacosamide may theoretically treat delirium by reducing neuronal hyperexcitability via sodium channel modulation, clinical evidence is lacking. Sodium channels in the enteric nervous system mean lacosamide can cause gastrointestinal dysmotility independent of ...
Takahiko Nagamine
wiley +1 more source
A phylogenomic analysis and revised infrageneric classification of Thesium (Santalaceae)
TAXON, Volume 75, Issue 3, June 2026.Abstract A phylogenomic analysis and revised infrageneric classification of Thesium (Santalaceae) is presented based on targeted enrichment using the Angiosperms353 probe set. This first targeted sequencing study includes 137 samples representing 106 species (approximately 32% of the genus).
Natasha Lombard +6 more
wiley +1 more source