Results 81 to 90 of about 119,838 (152)

Angular vs. circular: the role of shapes on food packaging graphics in purchase intentions, perceived healthiness, and self-construal

Frontiers in Sustainable Food Systems
IntroductionThis study investigates the effect of shapes in food packaging graphics (SFPG) on consumer purchase intentions. While prior research has primarily focused on cross-modal associations between SFPG and other sensory modalities (e.g., taste ...
Shichang Liang, Yizheng Zhou, Qiuju Qin, Xiaochuan Zhang, Junrong Li, Tingting Zhang, Jingyi Li, Miao Zhu   +7 more
doaj   +1 more source

Self-Esteem and College Students’ Online Impulse Buying: The Independent and Interactive Moderating Role of Interdependent Self-Construal and Interpersonal Relationships

Tengfei Guo,1,* Chenzhi Cai,1,* Yanzhen Xu,1,* Maoyong Huang,1,* Yakun Ni2 1School of Educational Science, Guangdong Polytechnic Normal University, Guangzhou, 510665, People’s Republic of China; 2Department of Public Administration ...
Ni Y, Cai C, Huang M, Guo T, Xu Y
core   +1 more source

Self-construal priming modulates neural substrates of self-awareness.

, 2007
We used functional magnetic resonance imaging to assess whether self-construal priming can change adults' self-awareness induced during face perception. After reading essays containing independent or interdependent pronouns (e.g., I or we), participants ...
Shihui Han, Jie Sui, Han, Shihui, Sui, Jie, Han, S   +4 more
core   +1 more source

Resonating with Others: The Effects of Self-Construal Type on Motor Cortical Output

, 2011
“Self-construal” refers to how individuals view and make meaning of the self, and at least two subtypes have been identified. Interdependent self-construal is a view of the self that includes relationships with others, and independent self-construal is a
Jeremy Hogeveen, Sukhvinder S. Obhi, Alvaro Pascual-Leone   +2 more
core   +1 more source

Functional connectivity pattern underlies individual differences in independent self-construal. [PDF]

Soc Cogn Affect Neurosci, 2018
Li LMW, Luo S, Ma J, Lin Y, Fan L, Zhong S, Yang J, Huang Y, Gu L, Fan L, Dai Z, Wu X.   +11 more
europepmc   +1 more source

The Effects of Self-Construal and Commitment on Persuasion

Past research examining the effect of self-construal on persuasion has shown that advertising appeals that are consistent with consumers' chronically accessible (chronic) self-construal as well as appeals that are consistent with the temporarily ...
Durairaj Maheswaran, Nidhi Agrawal
core   +1 more source

The influence of self-construals on the ERP response to the rewards for self and mother

, 2018
Individual self-construal (independent vs. interdependent) could be temporarily modulated by the priming effect. Our previous studies have found that when Chinese participants gambled for mother and for self, outcome feedback evoked comparable neural ...
Zhu, Xiangru, Xiangru Zhu, Haiyan Wu, Yue-jia Luo, Lili Wu, Yang, Suyong, Luo, Wenbo, Zhang, Huijun, Wu, Haiyan, Gu, Ruolei, Wu, Lili, Ruolei Gu, Huijun Zhang, Luo, Yue-jia, Suyong Yang, Wenbo Luo   +15 more
core   +1 more source

PENGARUH SELF CONSTRUAL TERHADAP KOMITMEN ORGANISASI DOSEN

, 2017
ABSTRAK Penelitian ini mengenai komitmen organisasi dosen di Universitas X. Universitas X merupakan salah satu Universitas swasta yang bertujuan menciptakan pendidikan untuk masyarakat menengah ke bawah.
Khairunnisa, Khairunnisa
core   +2 more sources

Influences of Self Construal, Construal Level and Message Framing in Charitable Advertising

, 2013
In daily life, ads sponsored by of different charity campaigns can be seen everywhere. Charitable promotion includes purchase-receipt donation, monetary donation, volunteering and material donation.
Wu, Yu-ping
core  

The role of self-construal in moderating the advertising repetition effect: evidence from Korea

, 2016
This study explored the role of self-construal in moderating the effect of same- and varied-ad repetition on consumer response to advertising and brand on the basis of self-construal and encoding variability theory.
YouNa Lee, Byung-Kwan Lee
core